Social Media Associate at Food For Education

Role Overview:

The Social Media Associate will be responsible for managing Food4Education’s online presence and engagement across various social media platforms. They will play a pivotal role in crafting and executing a dynamic social media strategy to amplify the organization’s impact, build brand awareness, and engage diverse audiences. The ideal candidate will have a creative flair, strong storytelling skills, and the ability to use data-driven insights to optimize content and campaigns.

By collaborating with the Communications team, the Social Media Associate will help ensure that F4E’s mission and values are effectively communicated, fostering a vibrant online community.

Key Responsibilities:

• Develop, curate, and schedule high-quality content (text, images, videos) for F4E’s social media platforms, including but not limited to Instagram, Facebook, Threads, TikTok and LinkedIn.
• Collaborate with the Communications team to ensure all content aligns with F4E’s brand voice and mission.
• Create engaging and relevant content for social media posts, and blog articles aimed at driving audience engagement and enhancing brand awareness.
• Research and apply the latest strategies in social media marketing to continuously improve performance.
• Monitor and manage F4E’s social media accounts, ensuring consistent engagement and responsiveness to followers.
• Analyze social media metrics, and monitor brand sentiment through social listening tools to track performance and suggest improvements.
• Assist in planning and executing digital campaigns to support organizational goals.
• Partner with the wider Comms team to amplify offline campaigns on digital platforms.
• Foster a strong, engaged online community by interacting with followers and responding to comments and messages promptly.
• Identify and engage with influencers, partners, and advocates to expand F4E’s digital reach.
• Stay updated on social media trends and best practices, identifying opportunities for F4E to innovate and optimize its digital presence.
• Conduct competitor analysis to benchmark F4E’s performance.
• Increase search media page viewership, generate traffic, and increase engagement with the audience.

Qualifications and Skills:

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 3+ years of experience managing social media accounts for an organization, preferably in the nonprofit or social impact sector.
• Proficiency in social media management tools and analytics platforms.
• Communication Skills: Excellent verbal and written communication are essential for effective interaction with followers and stakeholders. The ability to present information clearly and persuasively is crucial with a keen eye for detail and creativity.
• Strong creative, innovative mindset and writing skills, with an eye for visual storytelling.
• Knowledge of graphic design tools such as Canva or Adobe Suite is a plus.
• Familiarity with social media trends, algorithms, and best practices.
• Excellent organizational skills and attention to detail.
• Passion for social impact and alignment with F4E’s mission.