Social Media & Content Officer -Nairobi at Emerge Egress Consulting

Role Objective

• Our client is seeking a dynamic Social Media & Content Officer to create, schedule, and align content across multiple digital channels, actively manage social platforms, and drive meaningful community engagement.

Core Duties and Responsibilities

• Design high-converting digital ads, graphics, and visual assets tailored to specific digital platforms.
• Produce short-form video content aligned with current trends and brand voice.
• Maintain an active brand presence across Facebook, X (Twitter), YouTube, Instagram, LinkedIn, TikTok, etc and company websites.
• Monitor channels daily, responding promptly to comments, messages, and inquiries to foster meaningful community engagement.
• Track social media mentions and industry conversations to manage brand reputation and address feedback proactively.
• Develop and execute comprehensive social media strategies aligned with overall business goals.
• Plan, manage, and maintain a centralized content publishing calendar for digital marketing, sales initiatives, and competitive positioning.
• Design and execute targeted paid digital advertising campaigns across Meta, LinkedIn, and Google Ads to drive leads and sales.
• Track, analyze, and report on key performance metrics (ROI, reach, engagement, traffic, and conversions) using tools like Google Analytics.
• Optimize website and blog content with SEO best practices to expand organic search visibility.
• Conduct regular market research and competitor benchmarking to optimize campaign performance and content formats.
• Perform any other relevant duty assigned.

 Job Specifications and Qualifications

• Bachelor’s Degree or Diploma in Marketing, Communications, Fine Arts, Information Technology, Business Administration, or a related discipline.
• 3+ years of proven professional experience in social media management, content creation, or digital marketing.
• A strong portfolio demonstrating creative content design, copywriting, and successful social campaigns.
• Proficiency in graphic design tools (e.g., Adobe Creative Cloud, Canva, Photoshop, Illustrator) for visual content creation.
• Familiarity with social media management software (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Meta Business Suite).

Key Competencies

• Excellent written, verbal, and visual communication skills with high attention to detail.
• Strong project management abilities with a track record of handling multiple deadlines simultaneously.
• Understanding of digital marketing trends, audience segmentation, and paid ad campaign mechanics.
• Creativity and commercial awareness
• Customer-oriented approach