Social Media Intern at PAWA 254

Key Responsibilities

Content Creation

• Creating posts for various social media platforms (e.g., Instagram, Twitter, Facebook, TikTok).
• Video content-Capturing and posting videos during and after the shows.
• Editing videos or audio.
• Carrying out event interviews as per the requirements of the radio. 

Social Media Research:

• Research trends, hashtags, and topics relevant to the brand.
• Analyze competitors’ social media strategies.
• Stay up to date with social media best practices.

Audience Engagement:

• Engage with followers( reply to comments, direct messages, etc)
• Live on location vox pops (interviews)

Analytics & Reporting

• Track key performance metrics (likes, shares, engagement, etc.)
• Assist in generating reports on social media performance.
• Provide insights and suggestions for content improvement based on analytics.

Social Media Management

• Post content regularly on platforms like Instagram, Facebook, Twitter, and TikTok, youtube shorts,
• Schedule posts using social media management tools like Hootsuite or Buffer.
• Social media / digital campaigns / digital marketing
• Assist in developing digital strategies that highlight the work that we do inhouse and creating awareness online.
• They will be in charge of conceptualizing and implementing digital campaigns that align with the work that we do throughout the year
• They will be in charge of showcasing all products and services of pawa radio and the community department in a fun and engaging way that generates leads.
• Will be in charge of developing innovative ideas that place pawa radio on top of the digital creation ecosystem and set the pace for the industry at large.

Qualifications

• Educational Background: A degree or diploma in marketing, communications, journalism, digital media, or a related field.
• Content Creation Skills: Proficiency in creating engaging written, visual, and video content. Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
• Social Media Expertise: Deep understanding of various social media platforms (Instagram, Facebook, Twitter, TikTok, YouTube, LinkedIn) including best practices, analytics, and content optimization.