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Sema Ukweli is a justice and human rights media organization that seeks to tell human interest stories. We expose injustices and human rights violations.
Role Summary
As the Social Media Manager at Brave Media, you will lead the execution of our digital storytelling strategy across various platforms (Instagram, Facebook, X (formerly Twitter), Threads, TikTok, and Telegram). You will curate high-impact content, craft compelling captions aligned with our tone, and foster audience engagement to drive Sema Ukweli’s mission forward.
This role requires a blend of strategic thinking, crisis communication skills, and hands-on content creation to navigate Kenya’s volatile media landscape. You will collaborate closely with our editorial team to ensure consistent, bold, and timely storytelling.
Key Responsibilities
Content Strategy & Publishing (40%)
- Develop and maintain a weekly content calendar prioritizing in-house stories, campaigns, and breaking news.
- Curate, schedule, and publish posts using Meta Business Suite and native platform tools, optimizing for peak engagement times.
- Organize raw media files from the production team via the provided shared platforms.
Caption Writing & Brand Voice (30%)
- Draft provocative, audience-tailored captions that reflect Sema Ukweli’s tone: bold, urgent, and mobilizing.
- Collaborate with the editor to refine messaging for clarity, grammar, and impact.
- Optimize posts with hashtags (#SemaUkweli #JusticeForAll), tags, and calls to action.
Community Engagement & Crisis Response (20%)
- Monitor and respond to comments and DMs in real time, escalating sensitive issues to the Producer/Editor.
- Track and report weekly engagement metrics (likes, shares, reach) to refine content strategy.
- Lead rapid response for breaking news (e.g., police brutality, corruption exposés).
Team Collaboration & Reporting (10%)
- Liaise with activists and citizen journalists to source grassroots stories as well as monitor social media for any stories shared via the hotline.
- Deliver monthly performance reports with actionable insights for senior leadership.
Tools & Workflow
- Primary Tools: Meta Business Suite, X, TikTok, Repositories, Signal/WhatsApp.
- Approval Process: All posts require sign-off from the producer/editor to ensure legal and editorial compliance.
Qualifications
Required:
- 2+ years in social media management, preferably for human rights, journalism, or NGOs.
- Exceptional writing/editing skills with a knack for provocative storytelling.
- Proficiency in Meta Business Suite, analytics tools, and crisis communication.
- Deep understanding of Kenya’s socio-political landscape and digital risks.
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