Social Media Marketer at Crystal Recruit

Responsibilities

• Creating content, including text posts, video and images for use on social media
• Promoting products, services and content over social media, in a way that is consistent with an organisation's brand and social media strategy.
• Scheduling social media posts using applications such as Hootsuite and TweetDeck
• Interacting with customers and dealing with customers' enquiries
• Developing new social media strategies and campaigns
• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising.
• Keeping track of data and analysing the performance of social media campaigns
• Collaborating with colleagues from across marketing departments to ensure branding is consistent.
• Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
• Typical employers of social media managers

Requirements

• Bachelor's degree or higher in Marketing, Communications, or a related field
• Proven work experience as a social media marketer, Social Media Specialist, or similar role
• Solid knowledge of social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) and social media marketing tools (Hootsuite, Sprout Social, Buffer, etc.)
• Excellent written and verbal communication skills in English and Swahili
• Demonstrated ability to develop and execute social media campaigns and strategies.
• Understanding of SEO, web traffic metrics, and social media metrics
• Experience with graphic design and video editing tools is a plus.
• Ability to work well in a team environment and collaborate with cross-functional teams.
• Organized, with an ability to prioritize time-sensitive assignments.
• Creative and passionate about social media.
• Strong analytical, and interpersonal skills
• Excellent presentation skills
• Keen on achieving independent results.