Strategic Communications and Branding Manager at InSupply Health

The ideal candidate:

The ideal candidate should be a strategic thinker and strong writer with sound judgment, proactive, creative, and passionate about contributing to inSupply’s mission through the development of tailored relevant communication strategies. They should possess excellent all-round communication skills, be detail-oriented, able to quickly grasp and synthesize content across a variety of technical areas, and enjoy working in a collaborative team setting. The candidate should be highly organized, possess strong analytical skills, be a creative thinker, able to manage multiple concurrent workstreams, and be eager to learn and grow in their role. Familiarity with digital marketing tools, content management systems, and social media platforms is essential for this position.

Responsibilities and Accountabilities:

• Communications Strategy: Create and execute comprehensive communications, branding, and marketing strategies that align with inSupply Health’s mission and business objectives, enhancing the organization’s market position by articulating its unique value proposition in addressing the specific needs and challenges of the health supply chain sector.
• Content Creation and Management: Develop and manage the creation of high-quality targeted content across various platforms and in support of business development objectives, such as white papers, case studies, blog posts, and social media updates that demonstrate inSupply’s thought leadership and expertise, ensuring alignment with the brand’s voice.
• Stakeholder Engagement: Build and maintain relationships with key stakeholders, including clients, partners, industry associations, and regulatory bodies, to enhance the firm's reputation and influence within the sector. Coordinate high-profile events, delegations, and field visits by donor agencies, international organizations, local partners, and stakeholders.
• Marketing Campaigns and Promotional Activities: Plan, develop, and execute targeted marketing campaigns across various channels, ensuring they are appropriate for a knowledge firm, drive engagement and achieve desired outcomes.
• Manage Digital Presence: Oversee the organization’s digital platforms, including the website and social media, implementing content strategies to increase brand awareness and drive online engagement. Oversee and lead updating and maintaining the inSupply Health website
• Public Relations and Media Management: Lead public relations efforts, including media outreach and press release development, to position inSupply Health as an industry thought leader and maintain positive media relations.
• Market Research and Competitive Analysis: Commission market research and analyze industry trends, competitor activities, and regulatory changes to identify opportunities and challenges, informing strategic decisions and maintaining a competitive edge.
• Crisis Communication: Develop and implement crisis communication plans to protect the organization’s reputation during any potential issues or challenges within the health supply chain sector.
• Event Planning and Management: Plan, organize, and execute events such as conferences, webinars, and workshops, ensuring they effectively promote inSupply Health’s brand and services.
• Brand Management and Consistency: Ensure consistency in brand messaging and visual identity across all marketing materials and communications, developing and enforcing brand guidelines.
• Quality Assurance: Co-create QA processes, and SOPs and support organization-wide implementation and uptake to ensure internal and external content is high quality and products are aligned with communication objectives and inSupply’s branding standards and compliant with all client rules and requirements.
• Performance Metrics and Reporting: Establish KPIs for communications, branding, and marketing activities; monitor and analyze their effectiveness; and provide regular reports and insights to senior leadership.
• Internal Communication: Ensure clear and consistent communication within the firm to keep employees informed and engaged with the firm's mission, goals, and industry developments.
• Team Leadership and Development: Lead and mentor a Communications, Branding, and Marketing team, fostering a culture of creativity and collaboration, and guiding professional development.

The ideal candidate should possess:

• Bachelor’s and master’s degrees in communications, marketing, international development, or a related field.
• Minimum eight years of relevant experience, including experience in strategic communications
• Professional certification from reputable communications or marketing bodies. E.g. Certified Communication Management Professional (CMP), Chartered Institute of Marketing (CIM), etc, and membership to a relevant professional body is required
• Proven track record of developing and executing successful communication strategies that drive brand awareness and engagement for a knowledge organization.
• Ability to connect individual communications activities or products to higher-level strategies and goals
• Ability to write story-driven content about complex technical subjects and projects that engage target audiences and enhance inSupply Health's image, with the appropriate level of director supervision
• Working knowledge of uses and administration of popular social media outlets (e.g., Facebook, Twitter, LinkedIn, Instagram, YouTube)
• Sensitivity to diverse audiences and demonstrated sound judgment about messaging
• Interviewing skills and interpersonal skills to establish and maintain strong working relationships with executives, senior technical experts, and a mixed blend of staff from around the world
• Ability to work with minimal supervision with diverse teams
• Proficiency in Google Suite, MS Office and Adobe Photoshop; working knowledge of WordPress preferred