Telesales Associate at Adaptis Africa

Responsibilities

Lead Generation & Prospecting

• Conduct structured outbound telesales campaigns across assigned markets and subsidiaries.
• Identify, research, and build target prospect databases aligned to strategic sectors.
• Generate qualified leads through cold calling, referrals, email outreach, LinkedIn prospecting, and campaign follow-ups.
• Achieve daily, weekly, and monthly call and outreach targets.
• Develop and refine call scripts tailored to each subsidiary’s offering.

Lead Qualification & Opportunity Development

• Engage prospects to understand business needs, budgets, timelines, and decision-making structures.
• Conduct structured discovery conversations to identify fit.
• Qualify leads based on predefined commercial criteria.
• Schedule and support solution presentations or demos.
• Prepare prospects for proposal submission by confirming scope and expectations

Business Closing & Revenue Conversion

• Follow through on opportunities from first contact to deal closure.
• Handle objections confidently and negotiate within approved commercial frameworks.
• Support preparation of quotations and proposals in collaboration with technical teams.
• Proactively follow up on submitted proposals to drive closure.
• Maintain visibility of deal progress and escalate high-value deals when necessary.
• Ensure signed agreements and payment initiation where applicable.

Pipeline & CRM Management

• Accurately record all calls, meetings, and outcomes in the CRM.
• Maintain an up-to-date sales pipeline dashboard.
• Track deal aging and proactively revive stalled opportunities.
• Provide weekly pipeline reports to Commercial Leadership.
• Support revenue forecasting activities.

Campaign & Event Support

• Support execution of group-wide marketing campaigns.
• Conduct pre-event prospecting to increase attendance.
• Perform post-event follow-up and convert participants into sales opportunities.
• Work closely with marketing to ensure campaign-to-conversion alignment.

Subsidiary Commercial Support (Secondment Model)

• When assigned to a subsidiary, the Telesales Executive will:
• Align with subsidiary leadership on monthly revenue targets.
• Drive solution-specific outreach.
• Support upselling and cross-selling to existing clients.
• Assist in reviving dormant accounts.

Requirements
Education

• Bachelor’s degree in Business, Marketing, Communications, or any related field.

Experience

• 4–6 years’ experience in tele-sales, account management, or business development, preferably in B2B or service-based industries.