Trade Marketing & Supplier Relations Manager at Gilani's Distributors Ltd

Role Purpose:

Trade Marketing & Supplier Relations Manager is responsible for supporting the supplier relations manager in managing and enhancing the relationships with the company suppliers, ensuring positive supplier relationships. He or She will be responsible for developing and implementing marketing strategies and promotional activities to drive sales and visibility of products within the retail and distribution channels. This role will collaborate with various departments to ensure supplier performance, negotiate contracts and resolve issues to boost sales and enhance the overall consumer experience at the point of sale

Key Responsibilities:

• Develop and implement comprehensive trade marketing strategies and plans to achieve sales and brand objectives.
• Plan and execute in store promotions, displays and merchandising activities to maximize product visibility.
• Assist in establishing and maintaining strong relationships with key suppliers.
• Use consumer insights to tailor trade marketing activities and campaign effectively.
• Work closely with cross-functional teams: sales, receivables and marketing to ensure all stakeholders are informed of supplier related developments and execution is undertaken across the range.
• Collaborate with suppliers to manage the external relationships of the company principally with its internal Stakeholders.
• Monitor and enhance compliance with contractual obligations and resolving on any issues stemming from agreed terms and conditions drafted. 
• Continuously assess supplier performance and address any issues promptly.
• Identify points of message misalignment and confusion, zero in on the messages that are not resonating and clear up any confusion so that employees and suppliers are properly aligned with the broader company messaging.
• Drive internal communication and organization wide initiatives.
• Streamline with external strategic communication agencies to ensure consistency in corporate messaging.
• Work closely with sales team to develop and execute joint business plans with key retailers and distributors
• Develop branding initiatives, internal communications and external media relations.
• Curate rich and creative content.
• Analyze supplier data and performance metrics to make informed decisions.
• Prepare reports and provide recommendations accordingly as and when needed.
• Translate brand elements into plans and go-to-market strategies.

Requirements:

• Bachelor’s degree in business, Marketing, Supply chain management or related field.
• 2-3 years’ experience in a similar role.
• Proven experience in supplier relations, trade marketing and brand.
• Strong negotiation and contract management skills.
• Excellent communication and interpersonal skills.
• Analytical and problem-solving abilities.
• Proficiency in using relevant software and tool e.g., ERP system, data analytics.
• Strong background in marketing, excellent leadership and communication skills.
• Maintain professionalism across all levels of writing and communication.