Usage and Retention Lead at Airtel

Airtel Kenya wishes to recruit for the role of Usage and Retention Lead. This role reports directly to the Head of Usage and Retention and will be responsible for planning and achieving the targeted revenue from the Voice category of  prepaid products while also ensuring implementation of customized programs to create customer retention, resulting in reduced customer churn and higher usage.

Key responsibilities of the role include and are not limited to;

• Achieve the desired revenue from the base by designing and developing customized programs by planning and achieving an optimal balance between the recharge revenue and Customer usage
• Design, manage, and analyze programs and offers that build customer retention and loyalty
• Decrease the contribution of inactive users in the network by monitoring the level of activity on the network and work in close conjunction with other functions  to do targeted promotions to the inactive customers
• Develop and implement a process resulting in an error free process for various tariffs/ promotional programs resulting in zero customers complaints while availing the program full benefits
• Design plans and programs for increasing the contribution, penetration and usage of long distance traffic. Identify and  create various channels and means of driving customers to use mobile for long distance calls, against a landline or a local call outlet
• Provide accurate forecasting on the basis of past and present performance through reports and analysis of usage, retention campaigns and customer base movements.
• Provide the return on investment and  impact of any campaign launched

Qualifications

• Bachelor Degree in Marketing, Business Administration or other related field
• 3-5 years’ requisite work experience in telecommunication
• Data analysis skills on advanced Excel and sql

Competencies and behavior

• Project management skills
• Result oriented and ability to work well in teams
• Ability to influence decisions at top management level
• Keen attention to detail
• Business savvy with strong coaching and leadership skills
• Excellent written and oral communication skills
• Excellent Analytical skills