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  • Posted: Dec 30, 2020
    Deadline: Jan 5, 2021
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    Bharti Airtel Limited is an Indian global telecommunications services company based in New Delhi, India. It operates in 18 countries across South Asia, Africa, and the Channel Islands.
    Read more about this company


    Usage and Retention Lead

    Airtel Kenya wishes to recruit for the role of Usage and Retention Lead. This role reports directly to the Head of Usage and Retention and will be responsible for planning and achieving the targeted revenue from the Voice category of  prepaid products while also ensuring implementation of customized programs to create customer retention, resulting in reduced customer churn and higher usage.

    Key responsibilities of the role include and are not limited to;

    • Achieve the desired revenue from the base by designing and developing customized programs by planning and achieving an optimal balance between the recharge revenue and Customer usage
    • Design, manage, and analyze programs and offers that build customer retention and loyalty
    • Decrease the contribution of inactive users in the network by monitoring the level of activity on the network and work in close conjunction with other functions  to do targeted promotions to the inactive customers
    • Develop and implement a process resulting in an error free process for various tariffs/ promotional programs resulting in zero customers complaints while availing the program full benefits
    • Design plans and programs for increasing the contribution, penetration and usage of long distance traffic. Identify and  create various channels and means of driving customers to use mobile for long distance calls, against a landline or a local call outlet
    • Provide accurate forecasting on the basis of past and present performance through reports and analysis of usage, retention campaigns and customer base movements.
    • Provide the return on investment and  impact of any campaign launched


    • Bachelor Degree in Marketing, Business Administration or other related field
    • 3-5 years’ requisite work experience in telecommunication
    • Data analysis skills on advanced Excel and sql

    Competencies and behavior

    • Project management skills
    • Result oriented and ability to work well in teams
    • Ability to influence decisions at top management level
    • Keen attention to detail
    • Business savvy with strong coaching and leadership skills
    • Excellent written and oral communication skills
    • Excellent Analytical skills

    Method of Application

    Interested and qualified candidates are invited to apply for the role by sending an application letter and resume to   State the name of the vacancy as your subject.  

    The deadline for applications is 5.00pm on Tuesday 5th January 2021.  

    Learn how to get a job in any industry you want. Read 72 Hours to The Job You Love

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Average Salary at Airtel
KSh 247K from 42 employees

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