Usage and Retention Manager, Airtel Money at Airtel

About the job

Usage and Retention Manager, Airtel Money

Airtel Kenya wishes to recruit a Usage and Retention Manager within Airtel Money Department. The main purpose of the role is to understand customer base behaviour and trends in order to drive initiatives that achieve the targeted revenue from the Airtel money product categories. These products are aimed at creating retention resulting in higher usage and reduced customer churn.

Reporting to the Airtel Money Director, the incumbent’s role will include but not limited to;

• Design and develop customized programs to achieve the desired revenue from the base
• Carry out Customer activations
• Monitor and develop initiatives around revenue sources such as cash out, airtime and bundle purchase, person to person transfer, pay bills, loans, savings, and cash out
• Design, manage, analyse programs and offers to create stickiness of the base to the network and reduce churn
• Design and roll out targeted promotion for inactive users to engage on products on the network
• Collate and present data that aids management in understanding revenue trends, product performance and customer activity as inputs for business decision making:
• Analyse and report campaign results to the business unpacking all variances against target.
• Report projections on business growth as impacted by customer trends on existing and new products
• Report on resource allocation, budget spend and execution for brand, above the line initiatives, trade marketing designs and execution within given guidelines.

Qualifications:

• Graduate with degree in Marketing or business related
• 4-6 Years work experience in a similar role/ Commercial or Marketing experience within the fintech or mobile commerce industry
• Data mining and analytics skills

Competencies and behaviour required:

• Customer centric
• Ability to interpret commercial and financial data
• Communication and presentation skills
• Good Problem solving and organization skills
• Time management skills
• Strong Commercial acumen
• Innovation and creativity