Validation of Products, Communications and Targeting Strategies for Youth, Jiinue Growth Program at DT Global

About the Role

• DT Global is seeking expressions of interest from qualified individuals or consultancy firms with a proven track record to undertake validation of products, communications and targeting strategies for youth on the Jiinue Growth Program.

The objectives of the assignment are:

• Understand relevant communications and targeting strategies for the target group, discerning where efforts may be concentrated to greatest effect.
• Validate if the JGP SME window lending products speak to the needs and aspirations of young men and women and identify where they may be improved.
• Validate if the lending product features are tailored to the financial behaviour and cycles of the target participants and suggest refinements.
• Based on stakeholder sampling, suggest product features or enhancements that could be included to improve on-time loan repayments.
• Inspire channel partners with a strategy to improve their engagements with target groups to maximize target group participation.

About You

Required Expertise and Qualifications

• Experience working with young people, women groupings, or related organizations.
• Extensive and demonstrated experience in research, preferably with a focus on financial services and marketing.
• Proven expertise in research assignments and engagements with young men and women.
• Strong facilitation and presentation skills, with the ability to engage diverse audiences.
• Excellent communication skills in English, both written and spoken.