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The International Union for Conservation of Nature (IUCN) is a membership Union uniquely composed of both government and civil society organisations. It provides public, private and non-governmental organisations with the knowledge and tools that enable human progress, economic development and nature conservation to take place together. Created in 1948, I...
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The Consultant is expected to contribute to the following:
Website Development & Maintenance
- Audit and enhance the GBW website.
- Improve website navigation, responsiveness, and user experience.
- Ensure seamless content updates aligning with GBW campaigns.
- Provide ongoing maintenance, including security updates, bug fixes, and hosting renewal.
- Implement and update SSL security certificates for enhanced website security.
Search Engine Optimization (SEO) & Digital Marketing
- Conduct ongoing SEO optimization to improve GBW’s Google ranking.
- Develop and execute targeted digital marketing campaigns for GBW’s key events and projects.
- Monitor and analyze digital performance metrics, providing monthly reports with insights.
- Ensure high engagement levels across GBW’s website and social media platforms.
Content Development & Visual Enhancements
- Design high-quality infographics, fact sheets, and reports.
- Develop motion graphics and animations to enhance storytelling.
- Create social media graphics to promote GBW initiatives.
- Align content with GBW’s branding guidelines and IUCN standards.
Duration of the Assignment
Deliverables and Activities
Deliverable/Activity-Description-Deadline
SEO & Digital Marketing Report-Monthly
- Monthly analytics, engagement metrics, and campaign reports.
Website Revamp & Security-Q2 2025
- Fully optimized and redesigned GBW website with updated security features.
Social Media & Digital Content-Q2 2025
- 15+ custom-designed social media graphics for website GBW and its programs theme
Brand Motion Graphic-Q1 2025
- Animated GBW logo motion graphic for campaigns.
Hosting & SSL Renewal-Annual
- Annual website hosting renewal and SSL certificate updates.
Payment Schedule
Deliverable-Milestone Payment
- SEO & Digital Marketing- Payment upon successful campaign execution & report submission.
- Website Revamp & Security- Payment upon completion of site updates & security fixes.
- Social Media & Content- Payment upon delivery of social media assets & engagement metrics.
- Brand Motion Graphic- Payment upon final approval of animation deliverables.
Skills and Experience
The consultant must have the following skills, education, and experience as a minimum:
- Proven experience in digital marketing, social media, and website management.
- Strong portfolio showcasing website development & SEO work.
- Expertise in UI/UX design, security monitoring, and hosting management.
- Proficiency in analytics tools for monitoring digital performance.
- Strong communication & content development skills.
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