Website & SEO Coordinator at Human Capital Synergies Africa Ltd

We are hiring a Website and SEO Coordinator to join our client, a leading woman’s clothing brand in Kenya. The Job holder will oversee the research of SEO to help the digital marketing team run effective campaigns, as well as to optimize the company's website, social media pages, and other content efforts.

Role Responsibilities

• Populate the website with product content regularly.
• Monitor all products on the website to ensure they appear correctly on the website and store POS.
• Ensure customer online shopping experience is smooth – any arising problems should be addressed within 1hr.
• Manage returns/exchanges/gift cards that need to be processed on the website while liasing with the retail and production team.
• Countercheck website inventory daily.
• Regularly research thorough trending keywords and use them in website content. Also work closely with social media team to ensure the same is applied on social platforms.
• Research new ways to improve website performance using Shopify apps and create a monthly report on the same.
• Work with social media team to optimize campaigns.
• Read reports and data to inform key decisions ie. Product development, consumer information, marketing strategy.
• Suggest improvements in process and productivity optimization.

 Requirements

• Degree/Diploma in Marketing, Business or related field
• At least 3 years SEO management experience in medium and large websites;
• Have market insight and strong learning ability, be able to follow SEO trends, and adapt to search engine changes;
• Proven experience in a similar role
• Knowledge of standard and current SEO practices
• Knowledge of HTML/CSS
• Experience with SEO reporting
• Familiarity with relevant tools and web analytics tools (e.g. Google Analytics, WebTrends)
• Excellent communication skills
• Strong organizational and leadership skills
• Analytical mindset with numerical aptitude.