Brand Manager-Personal Care at Workforce Africa

Key Responsibilities:

• Develop and implement Brand Marketing and Communication strategy for the brand to grow and sustain brand performance and profitability.
• Identifying, analyzing, and understanding market trends (Consumer & Market) and translating them to the marketing brand strategies
• Develop the financial budgets (Net Invoice Value, Gross Margins, Advertising & Promotions, and Marketing Contribution)
• Develop and manage A&P Activities as per the developed brand plans and mix plans. ensuring proper visibility of the brand while growing brand equity, awareness, and visibility
• Managing Research and Development for New Product Development in line with a 5-year horizon that focuses on growing the brand
• Develop and manage the pricing strategy and review quarterly, half-yearly, or annually as per the market situation.
• Defining the Route to market, monitoring sales through the different channels as well as distribution by region
• Monitoring, controlling, and reporting brand performance through brands health Indicators and key consumer KPIs
• Understanding & applying relevant external environment factors including consumer insights and competitor activity
• Efficient and effective demand forecasting to ensure optimum market supply
• Supporting effective execution of trade Marketing plans
• Margin improvement initiatives and ensuring a healthy brand P&L
• Leading collaboration with advertising, and research companies among other partners to ensure the realization of the company objectives

Skills and Experience

• University degree in Business, Marketing, or another related field
• At least 5-7 years of proven experience in Brand Management, FMCG preferred especially personal care, lotion, shower gels, roll on, etc.
• Strong interpersonal skills and the ability to work well with diverse, cross-functional teams
• Strong strategic thinker with experience in marketing strategy formulation and execution.
• Knowledge of product pricing, packaging, distribution, and positioning
• Analysis of the latest marketing trends and best practices