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  • Posted: Feb 21, 2023
    Deadline: Not specified
  • Workforce Africa is a HR solutions provider dedicated in the provision of Human Resource Management services across Africa. Our MISSION is to deliver Business Growth by leveraging on Talent.
    Read more about this company


    Brand Manager-Personal Care

    Key Responsibilities:

    • Develop and implement Brand Marketing and Communication strategy for the brand to grow and sustain brand performance and profitability.
    • Identifying, analyzing, and understanding market trends (Consumer & Market) and translating them to the marketing brand strategies
    • Develop the financial budgets (Net Invoice Value, Gross Margins, Advertising & Promotions, and Marketing Contribution)
    • Develop and manage A&P Activities as per the developed brand plans and mix plans. ensuring proper visibility of the brand while growing brand equity, awareness, and visibility
    • Managing Research and Development for New Product Development in line with a 5-year horizon that focuses on growing the brand
    • Develop and manage the pricing strategy and review quarterly, half-yearly, or annually as per the market situation.
    • Defining the Route to market, monitoring sales through the different channels as well as distribution by region
    • Monitoring, controlling, and reporting brand performance through brands health Indicators and key consumer KPIs
    • Understanding & applying relevant external environment factors including consumer insights and competitor activity
    • Efficient and effective demand forecasting to ensure optimum market supply
    • Supporting effective execution of trade Marketing plans
    • Margin improvement initiatives and ensuring a healthy brand P&L
    • Leading collaboration with advertising, and research companies among other partners to ensure the realization of the company objectives

    Skills and Experience

    • University degree in Business, Marketing, or another related field
    • At least 5-7 years of proven experience in Brand Management, FMCG preferred especially personal care, lotion, shower gels, roll on, etc.
    • Strong interpersonal skills and the ability to work well with diverse, cross-functional teams
    • Strong strategic thinker with experience in marketing strategy formulation and execution.
    • Knowledge of product pricing, packaging, distribution, and positioning
    • Analysis of the latest marketing trends and best practices

    Method of Application

    Interested and qualified? Go to Workforce Africa on to apply

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