Jeyfine Wines Company Limited was founded in 2012.It was co-founded by Joseph King’ori and Anne Muthoni. It started as a proprietorship in 2012 in Nairobi Central Business Districts along Accra road. At that time the business sold mostly spirits as it had just started. Customers used to pass by the shop to buy goods as there were no motorcycles and motor vehicle for delivery.
In early 2013, competition from liqueur market and internal difficulties led to critical management changes that it led to employment of accountants and sales manager. By mid 2013,spirits faced stiff competition with the entry of premiums products in to the market. This made Joseph King’ori to invest in premium products.
By 2014 the business was shifted to Care Business Centre along Dubois Road next to Kensilver Bus stage. This was a strategic move as it led to the growth of the business. It is in this year the business was incorporated as Jeyfine Wines Company Limited.
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