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The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
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Key Purpose Statement
The primary role of the Account Developer is to implement business strategy within allocated customer base to achieve business objectives of increased profitability , excellent customer service and excellent trade execution.
Key Duties & Responsibilities
To identify and implement new business opportunities so that the customer base and profits can continuously grow
- New business opportunities are determined by visiting potential dealers and evaluating their suitability according to established criteria.
- Potential dealers are assessed throughout the trial period to determine whether or not they will be as profitable as planned.
- Business opportunities are developed within budgeted parameters and implemented as per regulations and customer agreement.
To optimise customer service so that superior customer relations and long lasting partnerships.
- Relevant Customer Service target are to be achieved at all times.
- Customer master file is continuously updated to ensure that accurate customer records are maintained.
- Customers are continually updated in respect of new products, merchandise standards, promotions and any other issues regarding business development.
- Problems and queries are handled in a professional, timely, tactful and friendly manner
To formulate account plans so that future business opportunities can be planned and implemented effectively
- Account plans are formulated annually and updated according to agreed standards taking into account sales volumes, placing of equipment, projected growths, market trends, competition and seasonal fluctuations.
- The outlets’ business model is well understood and opportunities for synergy with appropriate products’ brand propositions are identified and optimised.
- Account plans are clearly communicated to the channel management team and agreed upon recommendations are implemented.
- Professional presentations of the annual account plan are given to customers to ensure their understanding of the plan.
- The terms and conditions suggested in the account plan are negotiated to reach agreement
- Product lines are evaluated in order to eliminate slow moving lines and promote profitable lines.
To manage and maintain assets so that losses are minimised and optimal returns on investments are achieved
- Equipment contracts are accurately completed and signed by all relevant parties.
- Coolers, vehicles and equipment are managed and maintained on a weekly basis to ensure optimal functioning.
- Placement of equipment should maximise return on investment at all times.
- The ratio of sales to the cooler size is evaluated in order to ensure return on investments and nonconformance is corrected in line with set company regulations.
- Basic fountain equipment and cooler maintenance training is provided to the dealer on a regular basis.
To execute outlets according to organisation strategies so that sales volumes may be increased and product awareness is enhanced
- Promotional agreements are accurately completed and forwarded to the relevant channel manager.
- Promotions are executed as per promotional guidelines and set company standards.
- Dealers are educated and continuously advised on stock management and shelf life dates as per company regulations.
- RED targets are achieved at all times.
- Point of purchase and built displays are positioned in order to ensure that products are more visible than any other products.
To manage customers credit terms and limits in order to maximise sales and minimise risk
- Credit limits are managed so that customers do not over or under spend and stock on hold situations are avoided.
- The credit function receives the support of the account manager in managing the credit terms and limits.
- Prompt delivery of rebate cheques to customers is ensured.
- All outstanding accounts are managed until settled.
To execute surveys so that the organisation is constantly aware of current market trends and to enable a competitive advantage
- Information regarding competitors products, prices, quantities sold, and in-stock levels is gathered.
- Surveys are accurately executed in all identified outlets.
- Identified areas for improvement are rectified and follow up is conducted to ensure compliance.
Skills, Experience & Education
Qualifications
- Diploma in a Business field.
- Bachelor’s degree in a business related field will be an added advantage
Experience
- Minimum of 2 year’s sales experience in a FMCG environment
- Strong experience in Marketing and customer service with good networking skills, excellent interpersonal, verbal and written communication skills
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Position overview :
We are seeking a Revenue Growth Management (RGM) Capability & Analytics Manager, to join our dynamic team in Africa Operating Unit. The ideal candidate should have a minimum of 5+ years experience, demonstrating a combination of strong cross-functional & strategic leadership skills to drive our system capabilities agenda to the next level, as well as solid analytical skills encompassing a range of analytical tools and techniques (ideally with beverage or FMCG industry experience). This role offers the opportunity to progress into RGM market leadership roles, as well as other strategic roles in the organisation in areas such as franchise leadership, commercial execution, strategy, and more.
Function related activities / Key responsibilities
- Plan and execute a robust capability building plan to step-change our RGM capability across the system, encompassing tools, data and proficiency within the RGM team, the Commercial function, broader operating unit and across the bottling system
- Act as a strategic partner to relevant parts of the enterprise that deliver critical inputs to the RGM process, particularly Platform Services, Consumer Insights, Commercial Finance and Strategy
- Drive critical analysis for cross-Africa RGM needs, ensuring streamlined, standardized reporting and insights into portfolio performance, growth opportunities, and key initiative tracking. As part of this, the role should ensure team access to quality data from multiple sources
- Provide analytical support as needed to RGM market leaders and key strategic projects, participating actively to orchestrate RGM strategic projects as they arise. Partner with the RGM analysts in defining the tools and data roadmap, and in standardizing and simplifying our product suite over time
Desired skills and experience
- Strong analytical skills with experience in several analytical tools and techniques, and communicating critical insights in a clear and compelling manner
- Willingness and proactivity to learn fast and grow in understanding of business fundamentals, commercial and RGM principles, and growth drivers across a range of markets
- Ability to design and lead cross-functional projects effectively; specific experience in designing and rolling out capability-building programs is a plus
- 5+ years of experience in the FMCG beverages industry, with a focus on capability building in RGM and commercial planning roles
Education requirements
- Bachelor’s degree in a relevant field
- Additional analytical, financial, or commercial qualifications are beneficial
Behavioral competencies
- Strong leadership and communication skills, with experience in cross-team coordination
- Resilience and adaptability in the face of challenges
- Ability to inspire and motivate team members, fostering a collaborative work environment
Method of Application
Use the link(s) below to apply on company website.
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