Fresh Jobs at Bridge Talent Management

Key Responsibilities

• Prepare detailed cost-benefit analyses for new capital expenditure (Capex) proposals in collaboration with the Head of Operations and ensure that all investment submissions to the Board of Directors are supported with comprehensive analyses.
• Develop and update product and SKU costing sheets on a weekly basis, ensuring accuracy and timely communication.
• Analyze management accounts line by line, identify key variances, and provide actionable observations and recommendations to the Board of Directors and Heads of Department.
• Monitor input costs associated with manufacturing and provide data-driven insights to the Head of Operations to help reduce the total cost of production.
• Participate in procurement decisions related to the purchase of raw materials within the Beverages Value Stream.
• Review the Bill of Materials (BOM) daily, identify discrepancies, and liaise with production leads to clarify and correct anomalies.
• Oversee all financial activities of the Value Stream, including planning, budgeting, forecasting, and negotiation processes.
• Work closely with the Sales and Audit teams to ensure the timely issuance of credit notes and contribute to reducing the debtor cycle.
• Collaborate with the Sales Head to focus on creditworthy customer segments and develop customer incentive programs that promote timely payments.
• Conduct financial impact analyses for marketing expenses, pricing changes, and promotional campaigns.
• Ensure all supplier and sales channel contracts and agreements comply with company policy, including the maintenance of proper records such as bank guarantees from customers.
• Manage cash flow effectively by ensuring timely collections and disbursements in coordination with the Sales and Production teams.
• Liaise with the Treasury and Finance teams to ensure smooth cash flow management across the business.
• Develop payment priority lists based on debt collection reports and procurement requirements.
• Prepare financial forecasts and budgets (both annual and rolling 13-week forecasts) for the Value Stream in alignment with group-level financial goals and under the guidance of the Chief Financial Officer (CFO).
• Prepare and review Profit and Loss (P&L) statements for the Value Stream, specific brands, customers, and channels, and provide financial insights to support operational and strategic decisions.

Requirements

• A minimum of 10–12 years of experience in finance, with at least 8 years in the non-alcoholic beverage industry.
• Proven experience in product costing, including detailed cost sheet preparation and variance analysis between standard and actual costs.
• Strong knowledge and hands-on experience with SAP (HANA) is highly desirable.
• Practical experience reviewing Bills of Materials (BOM) and working with SAP CO and PP modules.

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About This Role

Our client is one of East Africa’s leading FMCG companies, manufacturing and marketing a diverse portfolio across edible oils & fats, beverages, foods & snacks, personal care, home care, and animal feeds. They are looking for three Category Leads (Marketing) to champion growth and brand performance across different product divisions. 

Each Category Lead will be responsible for developing and executing the marketing strategy for their assigned division — shaping portfolio direction, driving brand growth, strengthening trade activation, and deepening consumer engagement across Kenya and regional markets. This is a strategic and hands-on role that combines analytical strength, commercial acumen, and creativity to deliver meaningful business results in a competitive FMCG environment. You’ll have the autonomy to define strategy, the platform to scale impact, and the opportunity to build brands that are loved by millions of households every day.

Key Responsibilities

​Category Strategy & Planning

• Develop and implement annual marketing plans aligned with business growth and profitability goals.
• Identify consumer, category, and channel growth opportunities across traditional and modern trade.
• Translate insights and trends into actionable marketing and trade activation plans.

Brand Management & Communication

• Define brand positioning and oversee communication strategies across ATL, BTL, and digital platforms.
• Lead 360° campaigns that drive awareness, preference, and differentiation.
• Ensure packaging, messaging, and storytelling align with each brand’s positioning and target audience.

Trade & Channel Activation

• Design and execute trade and in-store activation programs to strengthen visibility and conversion.
• Collaborate with the Sales and Route-to-Market (RTM) teams to optimize channel performance.
• Measure ROI and enhance the efficiency of trade investments and promotions.

 Innovation & Portfolio Development

• Support new product development and innovation projects, from concept to launch.
• Partner with R&D, Supply Chain, and Sales to ensure successful go-to-market execution.
• Track and evaluate post-launch performance to guide future innovation priorities.

 Data & Performance Management

• Monitor brand health, market share, pricing, and volume performance using dashboards and market data.
• Use insights to refine marketing mix, pricing, and investment decisions.
• Prepare regular category performance reviews and reports for leadership.

​Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• CIM qualification or MBA is an added advantage.
• 5–8 years in FMCG marketing, with at least 3 years in brand or category management.
• Proven success in managing brands or categories in any of the following sectors:
  • Edible Oils & Fats: Experience with cooking oils, margarines, or food staples.
  • Beverages: Exposure to juices, carbonated drinks, water, or functional beverages.
  • Foods & Snacks: Background in noodles, cereals, snacks, or convenience foods.
• Strong understanding of both traditional and modern trade dynamics in Kenya and East Africa.
• Solid analytical, commercial, and execution skills, with experience managing agencies and budgets.