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  • Posted: Jan 27, 2021
    Deadline: Not specified
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  • Dorbe-Leit Consulting Limited is a consulting practice providing transformational human resource management based services. We become involved with our clients in their transformation, providing services that are value-adding and measurable in their contribution to our clients’ success. Catapulting your business to success is our purpose.
    Read more about this company

     

    Sales and Marketing Manager

    Company Description

    Our client one of the largest alcohol beverage distributors is looking for a competent and hardworking Sales Manager.

    Are you an experienced, SALES AND MARKETING MANAGER with experience Sales management, alcohol sales distribution and is capable of managing multiple distributions?  If so, then this is the job you are looking for.

    Job Description

    As Sales and Marketing Manager, you will be responsible for the Sales and Marketing function for all brands in the Company portfolio using available resources. Your experience in prospecting, developing opportunities and closing business deals along with your established network in the industry will enable you to reach your overall revenue goals and achieve a profitable volume of sales at the agreed budget and profit goals.

    Essential Responsibilities:

    • Acieve and where possible exceed profitable sales targets.
    • Build and maintain good relationships with decision makers within our customer organisations.
    • Demonstrate a solid approach to the sales process with creativity and vision.
    • Continue to develop your knowledge of the retail market and opportunities for the company.

    Qualifications

    • A bachelor’s degree and five (5) years of experience in marketing, distribution, and sales of branded products.
    • Computer experience (Excel, Word, Outlook, PowerPoint, Internet).
    • Excellent interpersonal, problem-solving, and organizational skills.
    • Effective oral and written communications.
    • Ability to multi-task, research and analyze different customer, distribution and retail situations.
    • Must have the ability to make recommendations to effectively resolve problems or issues, by making judgments that are consistent with company values.
    • Must be willing and able to travel extensively.
    • This position requires the candidate to work as part of One Company Team. The Job Holder must therefore demonstrate Teamwork, Excellent Business Acumen and fair Independent Judgment.  

    Additional Information

    Key Objectives:

    • Translate and implement the company’s Sales, Distribution and Marketing Strategy.
    • Manage Pricing and Margin Strategies.
    • Maximise Numeric Distribution with innovative solutions.
      • Maximise the company’s market share for the Brands in our portfolio.
      • Ensure we provide second to none customer service to our customers.
      • Leadership and Management:
      • Maintain effective structures and performance standards across the span of control. Provide direction, set clear vision and targets for the business
      • Provide monthly sales reports, monthly expense reports, and any other assigned reports promptly.
    • Business Planning
      • Setting and allocating of targets to various territories per week, month & annually; Execute the sales volume numbers, trade spending objectives and any other goals.
      • Identify and track all industry trends and issues and make recommendations on growth opportunities, stockists changes, segment variations, expedient/appropriate action plan.
      • Absorb information from syndicated data, be able to assess market conditions and identify areas of improvement.
    • Budget Management
      • Understand what the budgetary goals of the company are and work within the allotted scope concerning trade spending when developing sales programs to drive incremental volume or new distribution.
      • Must monitor business conditions and be able to keep expenditures in the line up with volumes.
      • Assist in managing your budget by SKU and trade spending for all brands.
    • Results Tracking & Management:
    • Implement route maps in all regions, ensure daily, weekly, monthly analysis is done to ensure these are being followed and corrective actions are taken where necessary.
    • Implement journey plans across all regions & ensure optimum routing at all times
      • Communications of sales call and results
      • Daily, weekly, monthly analysis & review of journey plans, taking corrective action where necessary to ensure optimum routing at all times
    • Regular contact with Retailers and Stockists to ensure seamless continuity of efforts.
    • Track and report competitor activities.
    • Sales and Marketing team Management
      • Set SMART objectives for the sales department with specific programs, procedures and standards for achieving them.
      • Train the sales team on the unique selling points of our products, budgetary constraints, and effective merchandising.
      • Convey with clarity, all company directives, objectives and values.  
      • Motivate, monitor and work with the sales team in training sessions, market tours, store sets /resets, sales calls and activities.
      • Measure and record the actual performance through quarterly appraisals for the team and take corrective measures
      • With the assistance of the HR Manager, ensure all sales vacancies are filled within 14 days of being vacant.
      • Training and upskilling of the Salesforce, upgrading and developing the skills of the sales force through continuous relevant training.
      • Market Tours
      • Perform market audits to ascertain our distribution and competitive status- provide monthly reports therefrom.
      • Understand what the local selling environments are for our category/products. Recommend and/or participate in-store sets/resets and build a relationship at the store level.
      • Monitor the implementation and effectiveness of company sales programs.
    • Sales Presentations
      • Develop effective presentations that outline current market conditions, market trends, customer needs and competitor landscapes.
      • Utilize data analysis, store audits and any relevant information from customers, distributor reps, store personnel etc. to assist management keep abreast of the marketplace.
    • Office Administration
      • Provide administrative leadership for Sales, Distribution and Marketing operations and give management a weekly & monthly overview report.
      • Any Other Duties – To undertake any other duties as may be assigned from time to time.

    go to method of application »

    Digital Marketing Manager

    Our client one of the largest hotel chains in East Africa and is looking for a competent and hardworking Digital Marketing Manager.

    Are you an experienced, Digital Marketing Manager with experience in Sales, Marketing, Revenue & Distribution?  If so, then this is the job you are looking for.

    Job Description

    Responsibilities:

    • Deliver a holistic strategic Digital Marketing Plan
    • Build on Customer Resource Management
    • Work with Revenue Management with increase reach and direct conversions on the website
    • Manage Marketing Databases and upgrade that for E-marketing to include data that has not been efficiently captured. GDPR compliance to be accounted for.
    • Measure and report performance/conversion of all digital marketing campaigns (ROI and KPIs)
    • Liaise with any potential digital advertising agencies contracted by the group
    • Facebook/Google Ads/ PPC advertising campaigns
    • Enhance Social Media Strategy aimed at building on the quality of content and increasing the Group’s presence, following and engagement levels on all portals (thus building on growth targets for conversion & customer care)
    • Create highly targeted and tracked Instagram and Facebook Promotions.
    • Tracking on conversions and resulting traffic to website to be laid out in monthly reports
    • Content creation monthly in advance for all social accounts and channels inclusive of Instagram, Facebook, Twitter, Linked In, Pinterest Travel and possibly TikTok.
    • Monitor Search Engine Optimization (SEO) and paid search marketing (SEM).
    • Blog content creation and management to further optimize searches and traffic to website.
    • Email Marketing distribution through Mail chimp and when applicable SMS/WhatsApp/WeChat/Signal/Telegram distribution strategies.
    • Liaise with the company’s website management agency to ensure the Hotels' website is at optimal levels of design, user experience, content, as well as conversions.
    • Constant refreshing of the imagery and videos used on all digital platforms including Online Travel Agents.
    • Identify new trends and insights to optimize on spend and drive digital performance.

    Qualifications

    • Education: Bachelor’s Degree with a major in Marketing; a certification in Advanced Digital
    • Marketing.
    • Minimum working experience: 5 years in Digital Marketing. Experience with customer loyalty program enhancement will be an added advantage.

    Additional Information

    • Have proven records of surpassing sales and marketing targets
    • Strong business acumen and commercial awareness
    • High level of leadership skills and team management skills. Able to inspire and motivate a team. 
    • Focused on delivering business value and sales
    • Ability to build strong relationships with priority stakeholders
    • Good with Planning and Organizing
    • Good business acumen skills
    • Active listening and responsiveness skills
    • Good negotiation experience and skills
    • Good communication skills

    Method of Application

    Use the link(s) below to apply on company website.

     

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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