Job Openings at Kenafric Industries

• Location: Upper Mountain (Meru, Embu &Environments)
• The Trade Sales Executive will be instrumental in driving sales and distribution of the Steam Energy Drink variants within the Upper Mountains territory. This role will focus on fostering relationships with distributors, improving market execution, and ensuring optimal product placement while collaborating with the marketing team to increase brand visibility and sales performance.

Responsibilities and Duties

• Distributor Management:
• Collaborate with six distributors to ensure effective distribution in the territory. Manage and motivate a team of DSRs to achieve sales targets.
• Implement and oversee a wholesale loyalty program.
• Market Execution
• Conduct a complete sales cycle of the Upper Mountains territory bi-weekly.
• Improve the availability and visibility of Steam products in General Trade.
• Design and implement unique offers and promotions for the market.
• Collaboration and Reporting
• Work closely with the marketing department to align marketing activities with company standards. Coordinate new product launches and ensure effective execution of marketing initiatives.
• Submit regular reports on sales performance, market trends, and competitor activities.
• Debt Collection and Coaching
• Ensure timely debt collection from customers.
• Provide practical coaching and route riding with DSRs to enhance sales techniques.

Qualifications and Requirements:

• Bachelor's Degree in Sales and Marketing or a related business field.
• Proven experience in modern trade sales within the FMCG sector, with a minimum of 3 years of experience.
• Prior experience in the beverages sector is considered an advantage.
• Strong knowledge of MS Office (Excel, Word, PowerPoint) and data analysis tools.
• Valid driver's license and willingness to travel extensively within the country.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and lead a team effectively.
• Strong analytical skills and strategic thinking.
• Disclaimer Please be aware that we do not require any form of payment from applicants at any stage of the recruitment process. Stay vigilant and avoid any fraudulent activities.

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Job Summary/Objective:

• The position holder is responsible for leading the execution of consumer-facing brand activities and experiential campaigns.

Responsibilities and Duties:

• Lead the planning and execution of consumer and brand marketing activities, including product sampling, and on-ground activations.
• Coordinate with external vendors and internal teams to ensure timely and cost-effective execution of experiential campaigns.
• Develop and maintain event execution plans, logistics schedules, and materials checklists to ensure smooth operations during activations.
• Track and report campaign performance, and engagement metrics.
• Work closely with the brand manager to align experiential efforts with overall marketing strategy, and brand messaging
• Assist in recruiting and training field teams, including promotional staff or temporary brand ambassadors for specific campaigns.
• Conduct post-event evaluations, gathering insights and lessons to improve future activations and maximize return on investment. Ensure brand consistency in messaging, visual execution, and customer experience across all experiential touchpoints

Qualifications and Requirements:

• Bachelor's degree in marketing, Business Administration, Communication, or a related field.
• Additional training or certification in Event Management, Brand Activation, or Consumer Marketing is an added advantage.
• At least 2 years experience is in brand experiential execution

Professional Qualifications

• CIM or MSK Certificate is an added Advantage
• Relevant Skills, Experience and Attributes.
• Digital Communication-Social Media Engagement Analytical skills
• Interpersonal skills
• Results-driven attitude
• A creative mindset
• Negotiation skills
• Commercial acumen
• Planning and organizing skills
• Problem solving skill
• Decision Making Skills
• Reporting and presentation skills