Job Opportunities at Opticom Kenya Limited

Job Description:

The candidate will develop, implement, and manage marketing campaigns promoting the organization’s products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

• Develop marketing strategies that align with the organization’s business goals
• Stay up-to-date with emerging digital marketing trends and technologies
• Identify trends and insights
• Allocate marketing investments
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Manage the organization’s website and maintain it, keeping best practices in mind
• Create, optimize and track content for the website and social media platforms- to ensure the production of engaging content and optimize user experience
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms and Collaborate with cross-functional teams
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs

Qualifications:

• Degree in marketing, communications, or related field
• 5+ years of experience in digital marketing or related field
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills
• Excellent written and verbal communication skills

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Main Duties & Responsibilities

• The Business Development Executive will be responsible for the UK market as their area of operation.
• Develop and implement a new effective strategy to reach clients to deliver new business sales growth.
• Develop relationships at a variety of levels within the prospective customer organization to realize revenue opportunities.
• Keep continuous customer-centric awareness and outlook – a consultative sales approach that enables all sales opportunities to be realized.
• Demonstrate commercial sales focus and financial awareness when developing new business opportunities.
• Responsible for managing the existing customer base in their territory and in addition, expected to cross-sell products and services across the existing service base.
• Being familiar with pricing for solutions and services to market to customers.
• Achieve new strategic business gains predominantly in the core business sectors and bring in a balanced mix of CCTV, Access control, Fire Safety Solutions, and the associated maintenance contracts.
• Researching and evaluating new demand for services and solutions and customers’ needs and insights.
• Assisting in customer/competitor evaluation production to determine future demand, sales drives, and growth.

Qualifications, Skills & Experience

• Degree or Diploma in Business Administration, Sales, and Marketing, or related fields.
• 3 years minimum experience in a call center or BPO environment.
• Excellent communication and reporting skills, as well as fluency in spoken and written English.
• Demonstrated knowledge and experience in telesales and telemarketing.
• Keen attention to detail and meticulous with record keeping.
• Ability to manage time well.
• Highly disciplined and impeccable character.
• Good organization skills.
• Confident and assertive.
• Focus on growth results.
• Able to work as part of a team and build relationships with others.
• Customer Service and progressive sales experience in the security and safety industry.
• Field security and safety sales experience is mandatory.
• Experience in technology sales will be an added advantage.