Digital Marketer at Opticom Kenya Limited

Job Description:

The candidate will develop, implement, and manage marketing campaigns promoting the organization’s products and services. The candidate will majorly enhance brand awareness, drive web traffic, and acquire leads/customers.

Key Responsibilities:

• Develop marketing strategies that align with the organization’s business goals
• Stay up-to-date with emerging digital marketing trends and technologies
• Identify trends and insights
• Allocate marketing investments
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Manage the organization’s website and maintain it, keeping best practices in mind
• Create, optimize and track content for the website and social media platforms- to ensure the production of engaging content and optimize user experience
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms and Collaborate with cross-functional teams
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs

Qualifications:

• Degree in marketing, communications, or related field
• 5+ years of experience in digital marketing or related field
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills
• Excellent written and verbal communication skills