Jobs Career Advice Signup
X

Send this job to a friend

X

Did you notice an error or suspect this job is scam? Tell us.

  • Posted: Sep 15, 2022
    Deadline: Not specified
    • @gmail.com
    • @yahoo.com
    • @outlook.com
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    One Acre Fund is a nonprofit organization that supplies smallholder farmers in East Africa with asset-based financing and agriculture training services to reduce hunger and poverty.
    Read more about this company

     

    Kenya Head of Marketing

    About the Role

    This new role will build a unified consumer marketing function and four-person marketing team. As we expand our services for farmers, we are centralizing our marketing efforts. Farmers can now purchase quality farm products through our sales agents, at local shops, or on an app. You will design 360 marketing campaigns across all customer touch-points. This is an opportunity to shape a growing organization and to deliver direct value to farmers.

    Responsibilities

    • Set consumer marketing strategy. Design marketing efforts to create the best end-to-end customer journey from initial brand discovery to purchase and retention. Develop compelling campaigns that build the Tupande brand and drive sales.
    • Advise business leaders. Advise Tupande leadership and heads of six regional teams on marketing priorities and best practices. Report into our sales team leadership. Manage a significant annual marketing spend.
    • Manage marketing execution. With your team, ensure that marketing campaigns are consistent across all channels, including paid media, earned media, and direct-to-consumer. Ensure that the 2,700 person customer sales team is amplifying our main messages.
    • Build a team. Hire and manage a marketing team of four to start (marketing operations, digital advertising, and digital community management). Collaborate with our in-house creative team and manage external vendors.
    • Analyze data. Centralize data on marketing efforts across all channels and teams. Use data to recommend ways to improve the cost of customer acquisition.

    Qualifications

    Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

    • At least 6 years of consumer marketing experience and 3+ years in senior marketing roles.
    • Experience designing 360 campaigns in rural areas (e.g. using radio and SMS).
    • Experience in digital outreach to increase app adoption (e.g. social, SEO, Google Play store).
    • Experience managing budgets, analyzing data, and delivering revenue growth.
    • At least 3 years of professional experience in a One Acre Fund country of operation required.
    • Experience in the Kenyan corporate sector and with fast-moving consumer goods.
    • Education: At a minimum, a Bachelor's degree is required for this position.
    • Language: English required, Swahili a plus.

    Application Deadline: 8 December 2022

    go to method of application »

    Global Impact Ventures Analyst

    About the Role

    One Acre Fund's Global Impact Ventures (IV) Department supports our country teams to build new business models to expand our organizational reach and impact. We have supported the launch of a diverse portfolio of investments, from large government partnerships, to rural retail shops, and tree seedling nurseries across many of our countries of operation. The department provides experience and bandwidth to nurture these new impact opportunities through the important early years.

    As the Global Impact Ventures Analyst, you will provide flexible support across a range of strategic projects including the identification, design and launch of new businesses and services within the organization, and targeted team support tasks that contribute to the management and growth of the department. You will report to the Global Impact Ventures Manager and work closely with leaders across the organization to help us achieve our goals.

    Responsibilities

    • Analytical support for new or ongoing Global IV ventures: In the past few years, the Global IV team has helped launch new investments across our program countries, and we will continue to conceptualize and launch new businesses and services in the future. You will provide specific project support for these ventures, as we continue to innovate, replicate and scale. The type of support you will provide might include desk research, on-the-ground operational support, and engaging with industry experts to help us learn about an industry or specific opportunity. Some examples of the types of ventures we are working on are provided below, including some example support tasks:
      • Uganda Coffee Value Addition - Our Uganda program provides training to coffee farmers on improved production practices. We are now exploring investment opportunities in coffee value addition to generate additional impact for farmers and revenue for One Acre Fund. Back-end support tasks might include conducting research on the coffee export market or building financial models for possible investments in the coffee value chain. On-the-ground operational support might include traveling to Uganda to directly support field trial execution or to collect data from farmers and other possible clients.
      • DRC Expansion - We have recently launched a scouting mission to explore the possibility of expanding One Acre Fund's footprint into the DRC. Over the next few months we will be developing a full pilot proposal, and the in-country scouting team will require backend desk research or data analysis support to inform the proposed business model.
    • Targeted team support tasks: The Global IV team also assists new ventures and pilot programs with targeted internal support tasks, for which they may lack the bandwidth to manage on their own. Examples of this type of work are provided below:
      • Recruitment support for critical roles needed to fulfill the team's growth objectives. This includes screening potential candidates, developing recruitment materials, and providing added bandwidth throughout the recruitment process.
      • Support senior One Acre Fund leaders in the development of a high-level financial model for all agroforestry programs across the organization

    Qualifications

    Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

    • Bachelor's degree is required.
    • 2+ years of professional work experience; ideally working in strategic projects or management consulting.
    • Logical thinker and comfort with analysis; we are looking for someone who is a structured thinker and can create insights and inform recommendations.
    • Willingness to work on a range of different projects, and an ability to understand complex concepts and add value quickly.
    • Interest in working in a dynamic and sometimes unstructured environment, supporting a variety of different teams and initiatives.
    • Ability to gather and synthesize different types of qualitative and quantitative information to guide major strategic and operational decisions; experience building out complex financial scenarios/business models preferred.
    • Willingness to travel and desire to work in different geographic locations, in a field setting. We have operations in countries across East, West and Southern Africa, and these operations are predominantly based in rural areas, close to our customers. 
    • Fluency in English required.

    Application Deadline: 27 November 2022

    Method of Application

    Use the link(s) below to apply on company website.

     

    Build your CV for free. Download in different templates.

  • Send your application

    View All Vacancies at One Acre Fund Back To Home

Subscribe to Job Alert

 

Join our happy subscribers

 
 
Send your application through

GmailGmail YahoomailYahoomail