Kenya Head of Marketing at One Acre Fund

About the Role

This new role will build a unified consumer marketing function and four-person marketing team. As we expand our services for farmers, we are centralizing our marketing efforts. Farmers can now purchase quality farm products through our sales agents, at local shops, or on an app. You will design 360 marketing campaigns across all customer touch-points. This is an opportunity to shape a growing organization and to deliver direct value to farmers.

Responsibilities

• Set consumer marketing strategy. Design marketing efforts to create the best end-to-end customer journey from initial brand discovery to purchase and retention. Develop compelling campaigns that build the Tupande brand and drive sales.
• Advise business leaders. Advise Tupande leadership and heads of six regional teams on marketing priorities and best practices. Report into our sales team leadership. Manage a significant annual marketing spend.
• Manage marketing execution. With your team, ensure that marketing campaigns are consistent across all channels, including paid media, earned media, and direct-to-consumer. Ensure that the 2,700 person customer sales team is amplifying our main messages.
• Build a team. Hire and manage a marketing team of four to start (marketing operations, digital advertising, and digital community management). Collaborate with our in-house creative team and manage external vendors.
• Analyze data. Centralize data on marketing efforts across all channels and teams. Use data to recommend ways to improve the cost of customer acquisition.

Qualifications

Across all roles, these are the general qualifications we look for. For this role specifically, you will have:

• At least 6 years of consumer marketing experience and 3+ years in senior marketing roles.
• Experience designing 360 campaigns in rural areas (e.g. using radio and SMS).
• Experience in digital outreach to increase app adoption (e.g. social, SEO, Google Play store).
• Experience managing budgets, analyzing data, and delivering revenue growth.
• At least 3 years of professional experience in a One Acre Fund country of operation required.
• Experience in the Kenyan corporate sector and with fast-moving consumer goods.
• Education: At a minimum, a Bachelor's degree is required for this position.
• Language: English required, Swahili a plus.

Application Deadline: 8 December 2022