Jobs at The Coca-Cola Company

• The Senior Manager, Content – Franchise is responsible for leading the creation, localization, and deployment of all content across the Franchise, ensuring excellence in storytelling and IMX integration. This role is the content engine of the Franchise—ensuring all creative assets are on strategy, culturally relevant, high quality, and consistently delivered across all channels (digital, social, retail, experiential, and traditional media). 
• The leader works closely with Franchise Marketing, OU IMX, Creative & Content Studios, Agencies, Platform Partners, and Bottlers to deliver powerful, insight driven content that fuels brand growth. Driven content that fuels brand growth. 

Key Responsibilities 

Content Strategy & Planning 

• Develop the Franchise Content Strategy aligned to brand priorities and OU IMX guidance. 
• Ensure full-funnel content planning across owned, earned, and paid channels. 
• Translate insights into creative content opportunities tailored to local culture and consumer passion points. 
• Ensure all content ladders up to brand positioning, creative ambition, and Franchise growth objectives. 

Content Development & Localization 

• Lead the development, adaptation, and approval of creative assets for the Franchise. 
• Guide agencies and partners to deliver best-in-class creative work that resonates culturally and fits platform best practices. 
• Localize global/regional assets to suit market nuances while maintaining brand consistency. 
• Manage content calendars across campaigns and always on programs. On programs. 

Integrated Marketing Experience (IMX) Execution 

• Partner with Franchise Marketing and IMX leads to ensure content is integrated across the full consumer journey. 
• Provide creative leadership in campaign planning, reviews, and asset routing. 
• Ensure that content meets standards for quality, governance, and legal compliance. 
• Coordinate with media and digital teams to ensure channel optimized content delivery. Optimized content delivery. 

Content Production & Studio Management 

• Oversee production processes, including briefs, shoots, post-production, adaptation, and versioning. 
• Manage relationships with production houses, editors, creators, influencers, and internal content studios. 
• Apply best practices for efficient content production, scalability, and reuse across markets. 
• Drive cost efficiencies and production excellence through system tools and frameworks. 

Content Performance & Insights 

• Collaborate with Digital, Media, and Analytics to assess content performance and effectiveness. 
• Optimize creative assets based on data-driven insights (A/B tests, platform analytics, brand trackers, social listening, etc.). 
• Track trends in culture, consumer behaviour, and platform algorithms to inform future content development. 

Cross-functional & Bottler Collaboration 

• Partner with Bottler Marketing, Shopper, and Customer teams to produce localized retail, shopper, and OOH content. 
• Lead capability-building for Franchise and Bottler teams on creative best practices, trends, and platforms. 
• Ensure alignment with OU IMX, Media, Legal, Public Affairs, and Brand Teams. 

Governance, Compliance & Brand Stewardship 

• Ensure content adheres to global and OU brand guidelines, safety standards, and compliance processes. 
• Champion visual identity excellence across all consumer touchpoints. 
• Maintain strong version control, asset management, and usage rights tracking. 

​​​​​​​Qualifications & Experience 

Required: 

• Bachelor’s degree in Marketing, Communications, Creative Production, or a related field. 
• 7–10+ years of experience in content creation, creative development, or IMX roles. 
• Strong understanding of digital content, storytelling, and creative best practices. 
• Experience working with agencies, production partners, and multimarket teams. 
• Demonstrated success delivering culturally relevant campaigns. 

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Focus, Scope, & Impact:  

• This role develops our channel commercial execution growth pillars.   
• Responsible to drive cold space expansion across the franchise in line with the strategic priority to double the bet.   
• Lead the evolution of the Franchise’s Commercial processes (eg : RED, SFA, Alternate RTM) as we evolve to a consumer-centric organization.   
• Metrics Management: Custodian of all channel metrics. Responsible for managing commercial metrics dashboards.  This role will also provide commercial analysis and reports.  Build right systems and routines to collate and publish reports for the team.   
• Project management of various channel initiatives  

 KEY SUCCESS PARAMETERS  

Experience   

• University Bachelor’s degree minimum  
• Prior commercial/franchise operations experience is a plus.  
• Proven ability to work across cultures, and multiple functions  
• Strong, proven self-starter with superior leadership skills and capabilities  
• Proven ability to lead and influence teams to align resources towards a common goal, leveraging best-in-class approaches and methodologies; ability to effectively interact and influence various levels of management across the system.   
• Experience manipulating large datasets and generating insights using SQL, Alteryx, Google Analytics, etc. 
• Visualization expertise in tools like Tableau, Power BI, Looker, etc. 
• Experience in a cross-functional or highly matrixed organization  
• Experience having owned/shaped/led growth and marketing strategy for global product line.  
• Deep marketing expertise in market & customer insights, segmentation, product commercialization and branding  
• Ability to motivate and work well with diverse, global, and cross functional teams.  

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Key Responsibilities 

Innovation NPD (New Product Development) 

• Lead and manage the end-to-end process for new product and package development, from concept ideation to market execution – new product or packaging changes requires R&D resource to land in market thus  
• Ensure compliance with quality, food safety, and regulatory standards throughout the development process. 
• Coordinate cross-functional teams (R&D, Technical, Legal, SRA, Supply Chain, Marketing) to deliver successful launches. Institute and manage weekly / monthly routines with Project / Brand Managers, R&D, CPS inter alia. 
• Work closely with the marketing team to develop a comprehensive product brief that outlines the objectives, target market, and key deliverables for the development project. 
• Lead and synchronize the development process by ensuring that Research & Development (R&D) and Marketing teams are aligned on timelines, technical requirements, and project milestones. 
• Coordinate the creation, submission, approval, issuing and maintenance of Formulae through the Product Approval Request process (PAR) in Picasso, of which the job holder is the custodian. 
• Engage with the Commercial Product Supply (CPS) team to gather cost of goods sold (COGS) data and assess the technical and financial feasibility of the proposed product or formula. 
• Partner with Scientific & Regulatory Affairs (SRA) and Quality teams to evaluate the technical and regulatory feasibility of the development project. Identify any special requirements or adaptations needed to meet local market standards and compliance. 
• Oversee and coordinate pilot trials to validate the product or formula under real-world conditions, ensuring that all technical, quality, and regulatory standards are met before full-scale launch. 
• Document and review technical learnings post-launch and update frameworks for continuous improvement. 
• Validate product and packaging solutions to ensure they meet consumer expectations and local regulations. 
• Integrate master data across ingredients, formulas, packaging, and finished products to enable innovation effectiveness. 
• Bridge innovation metrics with supply chain insights for better visibility and ROI measurement. 
• Support & monitor SKU rationalization and portfolio optimization post-launch. Responsible for ensuring  
• Monitor and report on supply chain capacity to support innovation pipelines. 

Lift & Shift 

• Lift & Shift responsibility for Multi market implementation 
• Excludes Lift & Shift applications for single market applications or those which requires no R&D resource to change the formulation 
• Collaborate with the marketing category team to identify and evaluate potential BBN opportunities that can benefit from Lift & Shift initiatives. This includes leveraging existing successful products or formulas from other markets for local adaptation. 
• Work closely with the Commercial Product Supply (CPS) team to obtain cost of goods sold (COGS) data and assess the feasibility of transferring products, formulas, or packaging solutions across markets. Ensure that all financial and operational implications are thoroughly evaluated. 
• Partner with Scientific & Regulatory Affairs (SRA) and Quality teams to review the technical and regulatory feasibility of proposed Lift & Shift projects. Identify any special requirements or adaptations needed to meet local market standards and compliance. 
• Lead and coordinate cross-functional teams—including R&D, Technical, Legal, SRA, Supply Chain, and Marketing—to ensure seamless execution of Lift & Shift projects from concept to market launch. Facilitate effective communication and alignment across all stakeholders. 
• Ensure all Lift & Shift activities comply with quality, food safety, and regulatory standards. Proactively manage risks by conducting thorough assessments and validation protocols in collaboration with relevant teams. 

​​​​​​​Packaging Design Changes – (New bottle shape, new can size) 

• Develop and approve packaging designs by market, ensuring alignment with brand and regulatory requirements. 
• Coordinate production and distribution of new packaging with supply chain and bottling partners. 
• Manage localization and adaptation of packaging assets for different markets. 
• Oversee the integration of packaging changes into governance and routine business processes. 

​​​​​​​KO Productivity Initiatives Lead & Implementation 

• Develop the Framework for Value addition to the Franchise by Orchestrating the overall Productivity agenda within the Franchise 
• Accountable for leading the Monthly Productivity Forums within the Franchise with the inclusion of Bottlers and Technical Operations teams.  
• Lead KO productivity projects across the supply chain, focusing on formula optimisation, digitalization, co-packing, and operational excellence. 
• Drive implementation of productivity frameworks to unlock value and improve efficiency. 
• Active involvement in BM2VC program – Lead Brainstorming co-ordination with Tech Ops and Bottlers, Accountable for total consolidation of Franchise opportunities for submission to OU Strategic Planning team. 
• Collaborate with bottlers and internal teams to ensure co-ownership and successful execution of KO productivity initiatives. 
• Lead / coordinate ideation, opportunity identification and orchestrate the execution of KO productivity initiatives  
• Be the connector with Corporate central resources (R&D, SMEs, Mkg categories) 
• Monitor and report on KO productivity savings and improvements on a monthly basis. 

​​​​​​​In-Country – New Ingredient Supply Approval 

• Oversee the approval process for new ingredient supplies, ensuring compliance with quality, safety, and regulatory standards. 
• Coordinate risk assessments and validation protocols for new ingredients. 
• Work with suppliers to onboard and qualify new ingredients according to company standards. 
• Document and communicate approvals to relevant stakeholders. 

​​​​​​​RGM Portfolio Management (Revenue Growth Management) 

• Lead Technical aspects of RGM initiatives, including innovation, brand repositioning, reformulation, and pricing. 
• Ensure cross-functional involvement with Commercial, Finance & Marketing in RGM planning and execution. 
• Collaborate with RGM teams to ensure sound delivery of the plan 

​​​​​​​​​​​​​​Formula & Specification Harmonisation Implementation 

• Responsible for the development of the Harmonisation Framework within the Franchise to drive optimisation.  
• Lead implementation of identified harmonization of product formulas and specifications across markets to drive efficiency and consistency as guided by AOU, including consumer testing and commercialisation. 
• Strongly Influence cross functional teams to drive optimisation within the Franchise.  
• Coordinate with R&D, Quality, and Supply Chain teams to implement harmonized standards. 
• Monitor compliance and performance of harmonized products in the market. 
• Document changes and update technical specifications as needed. 

Qualifications: 

• +10 years of experience in one or more functional areas within the TI&SC scope: QSE, SRA, Commercialization, Supply Chain, Technical Franchise leadership.  
• Very good understanding of technical risk management, technical governance, project management framework and methodologies, commercialization processes.  
• Strong abilities to connect and collaborate with partners across the system – bottling partners, FO leadership and OU leadership 
• Strong analytical skills and the ability to orchestrate complex supply chain networks

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Focus, Scope, & Impact: 

• Lead & drive the integrated Commercial agenda in the Franchise & Bottling system, ensuring End-to-End Integration.  
• Build & Develop the Commercial ABP for the Franchise, partnering together with Franchise & Bottler to build out the detailed support plans 
• Prioritize the Commercial Priorities by Quarter in the Franchise 
• Drive the right BBM model for the Franchise, ensuring the right pack architecture is in place, adapting based on market dynamics, leveraging the "on Demand Hub" to deliver impactful scenarios & solutions  
• Be the Commercial Thought Leader and Integrator for the Franchise, act as ‘The Right Hand’ person to the Franchise GM. 
• Recruit the right resources to address the identified priorities from the "On Demand Hub" (Affordability, Premium, Channel, RGM X, RTM & Digital) 
• Provide Commercial input and approval of all Marketing Campaigns & Picture of Success and ensure integration into the marketing plans & processes. 
• Provide commercial input in the various Commercial Strategies (ABC of Execution, Affordability, Premium) to ensure strategies and plans are right for the market. 

Experience  

• 10-12+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc. 
• Proven track record of execution excellence 
• Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities. 
• Desirable to have candidates with Bottling System/Franchise and/or Commercial experience. 

go to method of application »

Focus, Scope, & Impact: 

• Lead & drive the integrated Commercial agenda in the Franchise & Bottling system, ensuring End-to-End Integration.  
• Build & Develop the Commercial ABP for the Franchise, partnering together with Franchise & Bottler to build out the detailed support plans 
• Prioritize the Commercial Priorities by Quarter in the Franchise 
• Drive the right BBM model for the Franchise, ensuring the right pack architecture is in place, adapting based on market dynamics, leveraging the "on Demand Hub" to deliver impactful scenarios & solutions  
• Be the Commercial Thought Leader and Integrator for the Franchise, act as ‘The Right Hand’ person to the Franchise GM. 
• Recruit the right resources to address the identified priorities from the "On Demand Hub" (Affordability, Premium, Channel, RGM X, RTM & Digital) 
• Provide Commercial input and approval of all Marketing Campaigns & Picture of Success and ensure integration into the marketing plans & processes. 
• Provide commercial input in the various Commercial Strategies (ABC of Execution, Affordability, Premium) to ensure strategies and plans are right for the market. 

Experience  

• 10-12+ years of leadership experience in Commercial with strong skills in Commercial and Channel Strategy, Revenue growth management, Segmentation, Route to market, Negotiation etc. 
• Proven track record of execution excellence 
• Proven strategic and analytical skills as well as outstanding interpersonal, communication and influencing abilities. 
• Desirable to have candidates with Bottling System/Franchise and/or Commercial experience.