Latest Recruitment at Priority Activator Consulting

Job Purpose

The research, marketing, and content analyst is responsible for gathering, analyzing, and interpreting the current market data leading to strategic marketing initiatives and create compelling content. This role holder support the organization’s goals and objectives through a blend of analytic prowess, creativity, and marketing acumen. The role   holder is also responsible for conducting market research, identifying trends, developing marketing strategies, and crafting engaging content across various platforms.

Key Responsibilities:

• Market Research:
  • Conduct thorough market research to identify industry trends, competitive landscapes, and customer preferences.
  • Utilize both qualitative and quantitative research methods to gather data and insights.
  • Analyze market data and present findings to inform decision-making processes.
  • Monitor industry news, reports, and publications to stay abreast of market developments.
• Marketing Strategy Development:
  • Collaborate with cross-functional teams to develop comprehensive marketing strategies aligned with business objectives.
  • Translate market insights into actionable strategies to drive brand awareness, customer acquisition, and retention.
  • Identify target audiences and segment markets to tailor marketing efforts effectively.
  • Assist in the development of marketing campaigns, promotions, and initiatives.
• Content Creation:
  • Develop compelling and relevant content for various marketing channels, including websites, social media, emails, blogs, and advertisements.
  • Write engaging copy, articles, blog posts, and other content materials that resonate with target audiences.
  • Ensure content aligns with brand voice, messaging, and style guidelines.
  • Collaborate with designers, videographers, and other creative professionals to produce multimedia content.
• Performance Analysis and Reporting:
  • Track and measure the performance of marketing campaigns and content initiatives.
  • Analyze key metrics such as website traffic, engagement, conversion rates, and ROI.
  • Generate regular reports and presentations to communicate insights, trends, and recommendations to stakeholders.
  • Identify opportunities for optimization and improvement based on data analysis.

Qualifications & Experience

• Bachelor’s degree in marketing, Business Administration, or related courses.
• Diploma in Business Administration or marketing.
• Two years’ experience in a similar or related field, preferably in consulting, is an advantage.
• Member of a marketing professional body.
• Experience in research, graphic design and content development.
• Experience in Search engine optimization (SEO) practices and related tools.
• Expertise in Google Analytics.
• Strong data analysis skills.
• Critical thinking abilities.
• Time management and planning skills.
• Effective communication skills.
• Proficiency in MS Office, design and development tools and CRM software.
• Ability to build rapport.

Personal Attributes required for this role:

• Proven experience in research, content development or a relevant role.
• Knowledge of the market.
• Understanding of research methods and analysis.
• Computer savvy with working knowledge of IT systems.
• Ability to conceptualize and formulate business communication ideas, business plans, and reporting.
• An analytical mind with problem-solving abilities.
• Excellent communication and consulting skills.
• A team player.

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Summary
The Head of Marketing will lead the development and execution of the marketing and e-commerce strategies at the company. This senior leadership role will oversee all strategic and operational activities within the marketing and e-commerce business segments, collaborating directly with the CEO to drive the company’s growth as a leader in the pharmacy space across Africa.

The Head of Marketing will be responsible for the following key areas:

• Brand building, public relations, and communications
• Consumer insights and loyalty programs
• Promotions and activations management
• Merchandising, branding, and customer experience
• E-commerce and digital strategy

In addition, the Head of Marketing will lead a team of functional managers, manage the operational budget, and oversee agency contracts. This role will also drive customer acquisition and retention strategies, enhance competitive advantage, and build a long-term, customer-centric culture. The Head of Marketing will work closely with the Senior Leadership Team (SLT), which includes executives from purchasing & supply chain, HR, finance, and retail. The role reports directly to the CEO, representing the voice of the customer across all channels and geographies.

Key Responsibilities:

Strategic Marketing Leadership:

• Develop and lead the execution of a comprehensive omnichannel marketing strategy, including both traditional and digital marketing initiatives.
• Ensure alignment of marketing strategy with the company’s broader goals, maintaining a consistent brand voice across all touchpoints.

Brand & Consumer Insights:

• Oversee brand strategy, identity, and communication across all channels, including ATL/BTL campaigns, social media, influencer marketing, and key events.
• Leverage customer insights to continuously improve product offerings and marketing initiatives through research programs, surveys, focus groups, and data analysis.
• Monitor customer feedback and analytics (CX/NPS) to drive improvements in product offerings and customer experience.

Loyalty Program:

• Drive the growth and activation of our loyalty program by implementing strategic initiatives to increase membership acquisition, enhance program awareness, and encourage active participation.
• Design and/or refine the program’s structure to position it as a core driver of both revenue and customer loyalty, ensuring maximum ROI through targeted engagement and retention efforts.

E-Commerce Strategy & Management:

• Drive the digital transformation of the company, positioning it as a leader in e-pharmacy across the East African region.
• Develop and implement plans to grow and maximize e-commerce sales, focusing on customer acquisition, retention, and experience optimization.
• Lead and manage e-commerce platforms, ensuring seamless integration between online and offline channels to drive revenue growth.
  Optimize digital acquisition and retention costs while improving the overall customer experience on digital platforms.

Team Leadership & Collaboration:

• Lead and develop a high-performing marketing team, including managers overseeing specific functional areas.
• Ensure effective cross-functional collaboration, especially with retail, supply chain, and operations, to drive improvements in customer experience and sales performance.
• Lead and manage the marketing budget, ensuring optimal allocation of resources for maximum impact.

Promotions & Campaigns:

• Oversee the planning and execution of promotional campaigns, including seasonal and discount sales, partnerships, and product activations.
• Monitor and improve planogramming strategies in collaboration with retail teams to enhance product placement and maximize ROI.

Public Relations & Company Voice:

• Act as the official spokesperson and primary public face of the company, handling all external communications, media relations, and PR activities.
• Develop and implement strategic PR campaigns to enhance the company’s reputation and brand image, establishing the company as a thought leader in the pharmacy and e-commerce space.
• Cultivate relationships with key external stakeholders, including the media, influencers, government bodies, and industry professionals.

Performance Measurement:

• Set and track KPIs for all marketing activities, including digital marketing and e-commerce performance.
• Report on the effectiveness of marketing initiatives, making recommendations for improvements based on performance data.

Qualifications:

• 15+ years of experience in marketing, retail operations, or related fields.
• Strong communication skills, with the ability to clearly articulate strategy and drive decision-making across departments.
• Data-driven approach to problem-solving, with a focus on measurable outcomes and continuous improvement.
• Experience in consumer insights, market research, and customer segmentation.
• Proven experience in managing and scaling e-commerce platforms, with a focus on improving customer experience and driving revenue growth.
• Extensive experience in leading large teams, managing cross-functional collaboration, and influencing senior leadership decisions.
• A master’s degree in marketing, Business Administration, or a related field is preferred. An MBA is an advantage.

Desirable:

• Experience in a global retail pharmacy chain, grocery, FMCG, or similar retail sector.
• Experience in e-commerce
• Strong background in managing omnichannel marketing campaigns and large-scale promotional efforts.
  International exposure, with a deep understanding of both developed and emerging market dynamics.

Skills & Traits:

• Collaborative and dynamic leadership style, with an ability to inspire teams and influence key stakeholders.
• Strategic mindset with a hands-on approach to execution and problem-solving.
• High level of creativity and energy with a strong focus on growth and innovation.
• Empathetic leader with a passion for understanding and solving consumer pain points.
• Ability to thrive in a fast-paced, high-pressure environment.