Marketing Intern at Turnkey Africa Kenya

Position Overview: 

We are seeking a dynamic and motivated Marketing Intern to join our team. The intern will play a key role in content creation for social media platforms and assisting in the planning and execution of events.

Key Responsibilities:

 Content Creation:

• Develop engaging and creative content for Caava Group’s social media channels, including but not limited to Youtube, Twitter and LinkedIn,
• Write compelling copy, design visually appealing graphics, and produce multimedia content (such as videos and infographics) to promote Caava Group’s products, services, and events.
• Collaborate with the marketing team to ensure content aligns with brand guidelines, marketing objectives, and target audience preferences.

   Social Media Management:

• Monitor and analyze social media performance metrics, including engagement, reach, and conversions.
• Stay updated on industry trends and best practices in social media marketing to optimize content strategy and drive results.
• Engage with followers, respond to comments and messages, and foster a sense of community on Caava Group’s social media platforms.

Event Planning and Coordination:

• Assist in the planning, coordination, and execution of Caava Group’s events
• Collaborate with internal teams and external vendors to ensure seamless logistics, including venue selection, catering, audio-visual setup, and guest registration.
• Support promotional efforts for events, including creating event collateral, drafting email invitations, and managing RSVPs.
• Coordinate with vendors and suppliers to source and manage event collateral, including branding materials and merchandise, as well as photographers and videographers, ensuring timely delivery and quality standards are met.

Research and Analysis:

• Conduct market research and competitor analysis to identify opportunities for social media content and event promotion.
• Gather feedback and insights from social media analytics, event evaluations, and participant surveys to inform future marketing strategies and event planning efforts.

Qualifications:

• Bachelor's degree program in Marketing, Communications, Business Administration, or related field.
• Strong written and verbal communication skills, with a keen eye for detail and creativity.
• Proficiency in graphic design tools (e.g. photoshop or Canva) and social media management platforms (e.g., Hootsuite, Buffer).
• Excellent organizational and multitasking abilities, with a proactive and results-oriented mindset.
• Ability to work effectively both independently and collaboratively in a fast-paced environment.
• Prior experience in content creation, social media marketing, or event planning is a plus.