Marketing Manager at Big Square Kenya

Qualifications

• Bachelor's degree in Marketing, Business Administration, Sales, Communications or a related field.
• Professional qualification in Marketing or Sales will be an added advantage.
• Demonstrable experience managing digital marketing campaigns and external agencies.
• Experience in FMCG, F&B, hospitality, retail or other consumer-facing businesses will be an advantage.
• Proven track record of translating marketing activities into measurable sales and revenue growth.
• Experience managing digital & social platforms, influencers, activations and relevant campaigns.
• Strong analytical and reporting skills with the ability to interpret commercial data and recommend actions

Responsibilities

Marketing Strategy & Brand Growth

• Develop and execute marketing strategies, campaigns and promotions aligned to Big Square's business, brand and revenue objectives.

Sales & Business Development

• Drive sales growth by converting marketing initiatives into measurable revenue, customer acquisition and retention.

Digital & Customer Marketing

• Oversee digital agency performance, social media, geo-targeted advertising, WhatsApp/bulk messaging and other digital customer engagement initiatives.