Vacancies at Diageo

About the Role:

KBL strives to be recognized by its customers as the #1 Consumer Goods Company in Kenya. Achieving this ambition requires aligning all our efforts with customer needs, continuously excelling in delivering compelling shopper and customer propositions that resonate with consumer demands.

• Adapt brand strategies and SUP plans into channel programs that increase profitability and drive positive ROI.
• Develop programs contributing to category/brand P&Ls, crucial for KBL's performance as well as that of categories and customers.
• Manage budget for in-outlet program creation, measured against growth targets for off-trade channels.
• Seek a highly organized, dependable, self-motivated individual who thrives in a hands-on, fast-paced environment.
• Exhibit disciplined creativity to bring Diageo’s world-class brands to life.
• Build strong relationships to expand influence and achieve results swiftly while managing multiple projects simultaneously.
• Navigate complex matrix organizations effectively, handling ambiguity well.
• Although this role has no direct reports, leading and influencing decisions is vital.

Role Responsibilities:

• Execute commercial off-trade calendar management.
• Tailor brand & portfolio activities into channel & customer programs aligned with commercial plans.
• Contribute to trade strategy development focusing on Off-trade and wholesale segments while identifying opportunities and risks for business value delivery.
• Develop scalable insight-driven programs for modern trade segments across customers.
• Design customer-specific retail/segment programs aimed at boosting traffic, basket size, or conversion rates.
• Collaborate closely with agency resources, finance, legal teams, and distributor partners.
• Utilize data insights and possess knowledge of modern trade customers/shoppers/key segments.
• Oversee in-store/bar programs from initial brief through toolkit development to execution support and M&E (Measurement & Evaluation).
• Ensure commercially viable programs driving category growth beyond brand expectations are implemented effectively.

Experience / Skills Required:

•  +5 years proven track record in Marketing or Sales (Customer Marketing).
• Strong creative judgment paired with solid commercial understanding of customer/shopper dynamics.
• Deep familiarity with off-trade channels enabling brilliant shopper program development.
• Ability to navigate Diageo’s network efficiently using influence across various organizational levels—decisive action is key here!
• Inspire agencies towards delivering exceptional work; experience working alongside key customers is advantageous.

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About the Role

Join KBL in its mission to become Kenya's leading Consumer Goods Company. At the heart of our strategy is a commitment to understanding and meeting customer needs. Your role will be pivotal in designing and implementing innovative shopper programs that drive growth for our cider category.

• Customer-Centric Focus: Develop compelling propositions aligned with consumer needs.
• Commercial Impact: Design and implement profitable shopper programs that enhance brand value.
• Financial Stewardship: Manage program budgets effectively to increase return on investment.
• Growth Opportunities: Identify initiatives that unlock new demand and financial returns.
• Performance Monitoring: Analyze cider category performance to identify growth opportunities.

Key Attributes

• Organized & Motivated: Thrive in a dynamic environment, managing multiple priorities efficiently.
• Creative Leadership: Bring Diageo’s brands to life with impactful, commercially sound programs.
• Influential Presence: Lead cross-functional teams without direct authority by shaping decisions and aligning stakeholders.
• Increase Adaptability & Decision-Making: Navigate multifaceted organizational structures with confidence.

Role Responsibilities

• Contribute to strategic initiatives that drive KBL growth metrics through high-potential consumption occasions.
• Serve as a commercial lead within cross-functional teams for seamless alignment between brand ambitions and execution strategies.
• Use data-driven insights for program effectiveness, supporting decision-making processes.
• Take ownership of end-to-end development of shopper programs from concept creation to post-campaign evaluation (M&E).
• Design financially viable marketing strategies that support brand growth ahead of category trends.

Top Accountabilities

• Drive Commercial Growth: Deliver insight-led programs contributing directly to KBL’s P&L.
• Lead Program Delivery: Ensure impactful execution across key channels from brief to evaluation.
• Increase return on investment: Prioritize budget spends for optimal commercial return and efficiency.
• Influence Without Authority: Align stakeholders across functions in a sophisticated matrix organization.
• Deliver Scalable Solutions: Create adaptable marketing toolkits for retail success.

Experience / Skills Required

• Bachelor’s degree in commerce, marketing, business administration, or related field (or equivalent experience).
• Minimum 4 years of commercial experience with proven business results delivery capability.
• Demonstrated leadership skills in team management or cross-functional collaboration without direct authority.
• Strong sales/marketing expertise with an understanding of brand dynamics and customer priorities.