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  • Posted on: 27 August, 2019 Deadline: 30 August, 2019
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  • Sheer Logic Management Consultants (SLMC) was incorporated in 1997 as a limited liability company whose overall aim is to provide Human Resource consultancy and training services to a diverse set of industries and economic sectors; both private and public.

    Sales Representative


    Job Description:

    The job holder will be responsible for managing and servicing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue in the HORECA Segment.


    Area 1: 4 A’s Execution in HORECAS

    • Achieve product availability targets for the assigned outlets through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand
    • Enhance product accessibility through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand
    • Promote product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet
    • Identify, negotiate,  plan  and  execute  activation  opportunities  such  as  promotions  and  tastings  with customer in line with the territory sales

    Area 2: Sales Revenue Growth in HORECAS

    • Conduct client visits for existing and potential outlets in order to achieve the given sales targets and ensure sustained business growth.
    • Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.
    • Proactively manage the cash and credit resources of the customer to drive growth of brands in terms of volume and value.
    • Monitor and manage company assets such as fridges, vehicles within the policies and procedures to ensure optimal use.
    • Receive, follow up and resolve all customer queries and complaints in collaboration with the customer service team in an efficient manner.
    • Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.
    • Identify Potential New Accounts and open the accounts directly with to grow business and Drive Volumes.

    Area 3: Debt Management

    • Ensure Account payment and Reconciliations are done on Time to avoid supply
    • Ensure HORECAs Accounts operates within the stated credit

    Area 4: Relationship Management.

    • Build, manage and maintain good strong long term customer Relationship with Kenya Wines Agencies and the key
    • Ensure Timely address of Customers
    • Ensuring Immediate Customer Feedback.


    • Bachelor degree in business a business related course.
    • Membership in a professional body would be an added advantage.
    • A minimum of 3 years’ experience in retail and experience with HORECAS preferably in a beverage environment.
    • Possession of a clean and valid driving license.
    • Practical experience in use of MS packages and ERP systems.
    • Strong oral and written communication skills.
    • Excellent Persuasion, negotiation and influencing Skills.
    • Drive for results with no excuses.
    • Ability to work independently with limited supervision, under pressure and meet deadlines.
    • High levels of professionalism with internal and external customers.
    • High level of integrity.

    Relationships and working contacts

    • Internal – sales and distribution, marketing and Customer Care departments
    • External – HORECAS, potential customers, distributors.

    Work Environment

    • This is a field based role.

    go to method of application »

    Route Developer


    Regions: Rift Valley; Nyanza, Mount Kenya, Nairobi South, Coast, Thika, Eastern, Nairobi East


    • Review previous day’s performance with wholesaler and supervisor if available.
    • Raise arising issues from the previous day’s operations and agree on way forward with supervisor.
    • Buy stocks from wholesalers ensuring full range SKU representation and set out for the route as agreed with supervisor.
    • Pick POSM materials for the daily routes as well as for improving where necessary the 6 outlets planned for the perfect stores.
    • Sell to kiosks and counter stores along the designated routes. No sales to wholesalers.
    • Record daily sales by SKU in provided outlets.
    • Create perfect stores by arranging products, placing POSM materials in outlets.
    • Build and maintain relationship with customers along the designated outlets.
    • Recruit and record new outlets and upscale existing ones with an aim of improving value of sales per point.

    go to method of application »




    • Go through the wholesaler book and make records as necessary. Ensure sign off.
    • Ensure adequate stocks exist in line with replenishment from distributor. Minimum stock cover for all SKUs.
    • Cross check with Route Developers daily sales records against wholesaler’s records.
    • Accompany Route Developers for the daily route.
    • Evaluate reported perfect stores to ensure that they are maintained.
    • Collate your Route developer’s daily sales by SKU and share with the supervisor every evening.
    • Coach the Route Developers ensuring at a minimum 3 coaching’s recorded weekly.
    • Achieve daily KPI’s.


    • Form Four graduate with a D+ and above
    • Certificate in sales and marketing or customer care
    • 6 months experience in merchandising, customer service or promotions.
    • Knowledge of the region preferred.
    • Willingness to serve and energetic.
    • With a certificate of good conduct.

    Method of Application

    Send your CV to recruitment@sheerlogicltd.com by 30th August 2019. Indicate the job title on the subject of the mail.

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