Brand Manager at Dorbe-Leit Solutions Limited

Salary budget: Kshs.200,317 – 223, 882 000 Basic Pay

Role Summary

To drive the growth of the brand and ensure all aspects of the company’s marketing match the key brand values. This role will support the development and dissemination of key brand messages to the company’s employees, partners and customers.

Duties and Responsibilities

• Create a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the values of the brand.
• Analyze the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
• Create an enduring brand message that results in increased sales, brand loyalty and improving market share.
• Develop and translate corporate brand strategies into brand plans, brand positioning and go to market strategies.
• Champion the brand internally making sure all elements of the company understand the brand and its goals.
• Work closely with all parts of the company to ensure commercial goals of the brand are met.
• Develop and sustain strong working relationships with all stakeholders.
• Develop high quality and effective marketing materials that align correctly with the overall brand strategy.
• Define and implement merchandising standards per channel.
• Undertake above the line marketing inititatives.
• Conduct market intelligence and benchmark within the industry for new product development.
• Support the product development life cycle to ensure new and existing products are relevant and profitable to the business as well as develop effective Route to Market strategies and product launches.
• Track brand awareness to measure the success of brand advertisements and marketing initiatives.
• Manage external agencies and ensuring marketing budgets are met.
• Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.
• Manage all media communications on radio, TV, website, e-newsletters, corporate brochures slide decks, advertising/merchandising and social media.
• Liaise with the Training Content Manager and others to ensure that messages are consistent across the company.
• Drive the company’s brand value and estimating the value in practice through brand valuation.

Minimum Requirements

• Bachelor’s degree in Commerce, Marketing or Business Administration
• Professional certification form the Chartered Institute of Marketing (CIM) and a member of the Marketing Society of Kenya (MSK)
• Minimum 6 years’ experience with a proven track record
• Proficiency in working with CRM software
• An understanding of the rural set up highly desirable with proficiency in marketing tools
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production,etc

Key Competencies

• Excellent written and verbal communication skills
• Strong research and analytical skills
• In-depth understanding of the company’s current products and future concepts A willingness to listen
  Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges