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Summit Recruitment & Search was established in 2009 to address the recruitment, mass recruitment, executive search, outsourcing and training needs of companies based in Kenya or wanting to enter the Kenyan, East African, South African and African market. We have a leading proven track record in our field in South Africa, Uganda, Ethiopia, Tanzania, Rw...
Key Responsibilities:
• Develop go-to-market strategy, market introduction plan of specified product categories.
• Develop and implement strategic PR programs to achieve significant increases in brand awareness.
• Local activation and monitoring of marketing strategies and campaigns defined with value suppliers.
• Planning, execution and supervision of key product launches & marketing activities. Competitive benchmarking and using market intelligence data where available.
• On-going product information and training for retail staff.
• Briefing, developing, and executing of POP Materials (hardware & software
• Managing, tracking, and evaluating budget to deliver effective in-store activation and category management.
• Quarterly activity planning with managers on prioritizing in-store, trade etc
Qualifications:
• Must have a Degree in Sales and Marketing or related field.
• Must have above 4 years marketing and PR experience in the FMCG sector.
• Must have experience of in-store excellence.
• Proven success in both traditional and interactive PR channels.
• Proficient with MS Office and PR applications.
• Word Press or video blogging skills an added advantage.
• Excellent communication and negotiating skills.
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