Senior Marketing Manager -FMCG at RTS GLOBAL PARTNERS

The Senior Marketing Manager is responsible for driving the success of Pursuant products, services & brand promise in the marketplace. This person will:

• Implement a marketing strategy, advertising, promotion and sales of FMCG
• Understand key drivers of brand building and strategy
• Analyse proposals and evaluate according to strategies and growth in terms of business developement.
• Manage a Marketing team aligned to goal of the Company.
• Generate new ideas for customer incentives.
• Achieves marketing and sales operational objectives by recommending strategic plans.
• Must have a good understanding of finance, profit and loss in evaluations
• Achieves marketing and sales operational objectives by recommending strategic plans.
• Prepare and complete action plans; implement production, productivity, quality, and customer-service standards;
• Resolve problems, identify trends and determine system improvements; as well as implement change.
• Analyse new market trends of the brands and identify gaps.
• Monitor Industry competition and understand consumer market and trends
• Accomplish marketing objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
•  Identify marketing opportunities by identifying consumer requirements;
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

• Understand strategy and monetary bias and assess market availabilty of the brand.

Marketing and Sales Manager Skills and Qualifications:

• Must be a team player and mentor
• Ability to train and manage staff with a good understanding of Finances
• Ability to create Marketing Concepts and Brand Positioning
• Must be a Team Player and work well with all Unit Managers
• Ability to implement a marketing structure geared to different Industry sector and identify gaps within each
• Ability to do Competitive Analysis, Understand the Customer, Brand Development, and formulate Client Relationships
• Over 5 years’ experience in Marketing
• Must have a Relevant Degree 
• Cost and ROI evaluation skills a must** with conceptual understanding of sales drivers
• Be an excellent negotiator and have exceptional communication skills