Marketing & Enrollment Manager at Duma works

The Marketing & Enrollment Manager coordinates;

• All aspects of market research.
• Brand compliance and monitoring.
• Campaign design and evaluation.
• Product development.
• Content strategy.
• Digital outreach.
• Public relations.
• Sales and new market feasibility testing.

Success in the role will be measured by:

(i) evidence of increased positive market visibility and stakeholder engagement; and

(ii) numbers of enrolled and paid-up students.

Key Responsibilities

 The incumbent will:

• As member of the senior management team, contribute to the overall business strategy for all business lines for the Group, including special initiatives, joint ventures and partnerships.
• Keep up-to-date with industry, maintaining awareness of competitor activity and market trends.
• Perform ongoing competitive market research and positioning to aggressively drive enrolment.
• Continually scan the environment for potential opportunities for new products and partnerships.
• Lead and monitor digital content development, tracking and evaluation.
• Establish systems and processes for lead generation, tracking, closing and evaluation.
• Negotiate and close sales with support of the marketing team.
• Deliver effective communications campaigns differentiated for various stakeholders.
• Lead development, delivery and distribution of exceptional marketing collateral (including social media)
• Support all defining transactions (market testing/entry, joint ventures, acquisitions, etc.)
• Develop long-term professional relationships with existing, new and potential clients.
• Identify and build a long-term active pipeline, including both existing and potential markets.
• Develop and execute tools and processes to strengthen sales outreach and support function.
• Represent the Company at industry events, in Kenya and globally.
• Establish and grow relationships with local, regional and international media.
• Lead brand development, monitoring and compliance.
• Plan and manage training and marketing events.
• Create and monitor market share and other performance metrics.
• Build, train, mentor and motivate a business development team supported by a sales force.
• Supervise suppliers and subordinate staff and support peers and seniors as needed.
• Any other tasks assigned.

Requirements

• The ideal candidate should have over 10 years’ experience, demonstrating experience in growing market penetration and sales volumes for new products.
• S/he holds an MBA and/or professional marketing credentials and has exposure to global best practice in higher education marketing.

Additional Skills

• Formal training in marketing and business development
• Selling and closing skills
• Good command of Microsoft Office
• Excellent spoken and written Business English
• Strong work ethic, integrity, initiative and attention to detail
• Leadership and team-building skills
• Strong analytical, organizational and strategic skills
• Polished professional appearance and demeanor.