Marketing Consultant at MicroSave

Responsibilities for the Marketing Consultant Job

• Develop & drive the marketing strategy for Réseau Helix, , MicroSave and the knowledge portal to create awareness
• Execute a compelling marketing campaign for Helix courses, plan their launch and develop expertise about potential customers
• Produce content for website and knowledge portal to reach target customers
• Conduct market research to keep ahead of trends & competition
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Analyze key metrics and tweak strategy as needed across all platforms: Twitter, LinkedIn, What’s App!, Viadeo, website, knowledge portal
• Develop organizational elements in order to implement a proactive process for capturing customer feedback and driving interaction on the various channels.

Qualifications for the Marketing Consultant Job

• This position requires a well-organized, self-motivated individual with strong prioritization skills to effectively and efficiently carry out the desired duties and responsibilities.
• Bilingual French/English
• Proven experience in product marketing within a Francophone market with a successful track record
• Should possess the knowledge and experience in link building and viral strategies with a deep knowledge of digital marketing principles.
• The candidate should have a proven track record of launching new products or services in West Africa and driving strategies proven by testing and metrics.
• Should possess strong analytical, creative, communication, listening skills
• Should be enthusiastic about the potential of DFS in francophone marketings.
• Thorough knowledge of web analytics a must.
• BA or Masters in Marketing or Communications, MBA preferred, CIM a plus

Compensation: A competitive compensation rate shall be negotiated with the right candidate. Please state current and expected payment rate.

Availability: State availability (notice period) in your application letter.