Area Sales Manager at Kenafric Industries

Department & Section: Sales and Distribution

Reports To: Country Sales Manager

Location: Nairobi

Key Deliverables for this Position

• Achieve sales targets and customer base growth.
• Monitor and achieve cash flow targets.
• Ensure customer satisfaction is achieved.
• Achieve Cost targets

Key Responsibilities

• Implementing the sales strategy while monitoring the scope areas in line with overall strategy, policies, processes and procedures achieve the institutions objectives.
• Developing and cascading the Section targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective
• Acquiring new direct and indirect customers to enhance business scope.
• Implement route to market, ensuring accurate and timely tracking & reporting of primary and secondary sales of teams.
• Developing customer relationships through regular operational reviews to ensure that product availability, distribution and seize opportunities.
• Ensuring achievement of secondary sales targets through distributors, monitoring and reporting to achieve respective set territory objectives.
• Cascading the area sales targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective.
• Reporting market trends, competitive information on sales, product development and merchandising for growth of sales and profitability.
• Achieve on time in-full and error free customer orders and liquidate slow moving and dead stocks.
• Managing  talent in respective territory  including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance
• Implementing best practices in respective areas of work
• Implementing product quality, customer & Service Excellence  and Change initiatives to achieve desired business plans and culture

Key Indicators

Financial Resources / Other key Resources / Assets

• Budgets
• Finished goods
• People
• Vehicle

Direct Reports (Jobs reporting to this position)

• Van Sales Representatives
• Wholesale Supervisor
• Retail Supervisor

Key Interfaces

Internal

• Supply Chain
• Finance
• Audit
• Marketing
• Insurance

External

• Customers

Critical Success Factors for the Job

Job Specifications

Academic Qualifications

• Degree in Sales and marketing.

Professional Qualifications

• Professional Membership

Key Drivers

Job / Functional Skills

• Leadership Skills
• Sales & Marketing Skills
• Customer Relations
• Analytical Skills
• Decision Making Skills
• Reporting Skills

General Skills

• Teamwork
• Communication Skills
• IT skills
• Customer Service
• Time Management

Behavior

• Customer Centric
• Ownership
• Continuous Improvement
• Leadership

Relevant Experience

• At-least 5 year(s) relevant experience