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  • Posted: Mar 23, 2017
    Deadline: Apr 1, 2017
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Founded in 1987 by the Chedda family, Kenafric Industries Limited is one of the largest manufacturers of Confectionery, Food, Footwear, and Stationery products in Kenya. Kenafric employs over 1500 people directly and touches the lives of more than 7500 people indirectly. The vision of the founders and relentless hard work over 25 years has given Kenafric ...
    Read more about this company


    Area Sales Manager

    Job Description

    Department & Section: Sales and Distribution

    Reports To: Country Sales Manager

    Location: Nairobi

    Key Deliverables for this Position

    • Achieve sales targets and customer base growth.
    • Monitor and achieve cash flow targets.
    • Ensure customer satisfaction is achieved.
    • Achieve Cost targets

    Key Responsibilities

    • Implementing the sales strategy while monitoring the scope areas in line with overall strategy, policies, processes and procedures achieve the institutions objectives.
    • Developing and cascading the Section targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective
    • Acquiring new direct and indirect customers to enhance business scope.
    • Implement route to market, ensuring accurate and timely tracking & reporting of primary and secondary sales of teams.
    • Developing customer relationships through regular operational reviews to ensure that product availability, distribution and seize opportunities.
    • Ensuring achievement of secondary sales targets through distributors, monitoring and reporting to achieve respective set territory objectives.
    • Cascading the area sales targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective.
    • Reporting market trends, competitive information on sales, product development and merchandising for growth of sales and profitability.
    • Achieve on time in-full and error free customer orders and liquidate slow moving and dead stocks.
    • Managing  talent in respective territory  including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance
    • Implementing best practices in respective areas of work
    • Implementing product quality, customer & Service Excellence  and Change initiatives to achieve desired business plans and culture

    Key Indicators

    Financial Resources / Other key Resources / Assets

    • Budgets
    • Finished goods
    • People
    • Vehicle

    Direct Reports (Jobs reporting to this position)

    • Van Sales Representatives
    • Wholesale Supervisor
    • Retail Supervisor

    Key Interfaces


    • Supply Chain
    • Finance
    • Audit
    • Marketing
    • Insurance


    • Customers

    Critical Success Factors for the Job

    Job Specifications

    Academic Qualifications

    • Degree in Sales and marketing.

    Professional Qualifications

    • Professional Membership

    Key Drivers

    Job / Functional Skills

    • Leadership Skills
    • Sales & Marketing Skills
    • Customer Relations
    • Analytical Skills
    • Decision Making Skills
    • Reporting Skills

    General Skills

    • Teamwork
    • Communication Skills
    • IT skills
    • Customer Service
    • Time Management


    • Customer Centric
    • Ownership
    • Continuous Improvement
    • Leadership

    Relevant Experience

    • At-least 5 year(s) relevant experience

    Method of Application

    If you are up to the challenge, posses the necessary qualification and FMCG experience, please send your application letter and CV quoting the job title on the email subject (AREA SALES MANAGER) to by 1st April, 2017

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