Brand Manager at Proemm Limited

Responsibilities for the Brand Manager Job

• Brand Management, planning & optimization by continually improving the competitive strength of the category or brand(s)
• Manage resources and investments to achieve sustainable business goals and ensure all brand actives operate within the set budgets
• Undertaking market insight to understand the customers preference and serve them better by identifying solutions and making recommendations to improve effectiveness
• Help Brand Development better understand local consumer and marketplace, to help them develop better strategies and mixes for the brand(s).
• Develop the brand marketing plans, to achieve sustainable business goals through integrated business planning.
• Achieve set short term targets while continuously building the long term health of the brand(s).
• Flawlessly execute perfect launches (by ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy and follow up to establish the innovation/renovation successfully in the marketplace by engaging and inspiring people to buy, bringing both magic and logic through innovation and renovation.
• Build good agency network to assist in all brand activities both above the line and below the line activities
• Execute exceptional brand experiences across touch points, to drive brand preference and advocacy through integrated brand communications.
• Drive the profitable growth of a brand both for the company and the partners: accountable for the analysis of
• brand performance and brand health by ROI of key activities.
• Ensure that key deliverable are attained on any given brand project.

Key Competencies

• Track record of achievement in brand creation/innovation and renovation
• Management of a team and coordination both internally and externally
• Ability to work under pressure with minimal supervision
• Strong leadership characteristics
• Ability to train and give guidance

Qualifications for the Brand Manager Job

• Masters/ Bachelor degree in relevant field i.e. sales and marketing, brand management, strategic management.
• Over 5 years expereince in managerial/supervisory level as brand manager or supervisor
• Expereince in FMCG will be an added advantage