Customer Acquisition at Safaricom Kenya

Brief Description

Reporting to the HOD-E-Commerce, the position holder will be responsible to acquire and retain the customers through marketing (offline and online) and understanding the current Safaricom MPESA customers and creating the relevant strategies to get them on board. He will also create, design and implement tier 1 (flagship) and tier 2 events supporting customer acquisition

The position holder will be responsible for the strategies to attract, retain and develop top of mind awareness of the Ecommerce brand for the customers in the market and ensure that the brand communication to the market through the various online and offline channels are aligned to the organization and department strategy e.g. (on site content, newsletter, Facebook/google ads etc.).

Customer Acquisition Job Responsibilities

• Creating a strategy based on the insights generated enabling efficient and effective utilization of the ecommerce digital marketing budget across the variety of the online marketing channels: (Facebook ads, GDN, Google Ad words, Affiliate programs etc.);
• Development, planning of the content together with the media agency as well as internal Media team and agreeing how to float the campaigns across ATL and BTL media channels across the year.
• Owning the creation and execution of the online commercial events across the year, working with the relevant internal teams to raise the profile and bring the returns;
• Responsible for the on site content management i.e. correct description of product names, photos and titles on the website in line with the Safaricom e-commerce brand guidelines.
• Responsible for quality customer acquisition and retention across our offline, online and MPESA channel to drive revenue growth;
• Responsible for the definition, analysis and action plans of the key performance metrics that enable strategy implementation and tweaking as per the ambition and
• Responsible for the team leadership and management of output. Continually sharing feedback and working collectively to achieve the department ambition.

Requirements for the Customer Acquisition Job

• Degree in Marketing with Online Marketing experience
• 5 – 10 years’ experience in ecommerce
• Experience with web analytics tools (Google Analytics, Qlik, Mixpanel ,etc)
• Project management

Key Criteria of Success

• Creative individual with proven experience in marketing strategies with proven digital marketing campaign management
• Analytical capability in terms of understanding the customers and create efficiency through the marketing channels
• Proven experience in execution in the digital channel; including, but not limited to budget allocation and optimization