Marketing Manager at Frank Management Consult Ltd

The incumbent will be responsible for undertaking marketing projects for the benefit of the company, with a goal to reach out to the market and strengthen the company reputation and to facilitate o continuous growth.

He/she must bring forth a strong arsenal of techniques and methods to promote our products, services and public image.

Responsibilities for the Marketing Manager Job

• Conceive and develop efficient and intuitive marketing strategies
• Initiate and control surveys to assess customer requirements and dedication
• Collaborate with managers in preparing budgets and monitoring expenses researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
• Observing at the pricing of products and analyzing the potential profitability
• Managing the sign off of marketing literature and campaigns, to ensure they meet the company brand and regulatory guidelines
• Monitoring product distribution and consumer reactions through focus groups and market research
• Championing the brand internally making sure all elements of the company understand the brand and its goals.
• Developing and sustaining strong working relationships with all stakeholders.
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
• Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.
• Managing external agencies and ensuring marketing budgets are met.

Requirements for the Marketing Manager Job

• Degree in Marketing , Business Administration or relevant discipline
• 6 Years marketing experience in East & Central Africa with a proven track record.
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g. CRM)
• Excellent communication and people skills
• Mature candidates 30 years of age and above highly encouraged to apply