Digital Marketing Executive at Intercontinental Hotel Group

1. KEY RESPONSIBILITIES

• Assists in the annual marketing strategy andbudget process, consulting to ensure channel optimisation for direct revenue,resource allocation, risk identification and new business opportunities
• Strengthen customer relationships throughSocial and Earned Media, monitoring both hotel, outlet and competitors’presence on social media for performance enhancement
• Is the custodian of the customer experienceacross the distribution channels ensuring the hotel and outlet valuepropositions and communication of them are consistent and effective throughouteach channel, for all customer types
• Manage presence in social networking sitesincluding Facebook, Twitter, and other similar community sites, posting onrelevant blogs, and seeding content into social applications as needed.
• Become an advocate of the hotel in socialmedia spaces, engaging in dialogues and answering questions where appropriate.
• Manage a Blogger outreach program and buildan active network to spread the word about the hotel.
• Monitor effective benchmarks for measuringthe impact of social media programs, and analyse, review, and report oneffectiveness of campaigns in an effort to maximize results.
• Regularly feedback insights gained fromsocial media monitoring into the Sales & Revenue teams, to help them evolvetheir strategies in a timely fashion
• Monitor trends in social media tools, trendsand application

2. REQUIRED QUALIFICATIONS

Required Skills / Qualifications

Strong project management or organizational skills.

In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios.

Knowledge of blogging ecosystem relevant to the hotel’s field.

Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships.

Team player, with the confidence to take the lead and guide other departments when necessary.

Good technical understanding and can pick up new tools quickly.

Public relations, Sales, Community Management experience, a plus.

Qualifications

Ideally, you’ll have minimum 2 years post graduate work experience or 2 years Marketing experience, coupled with excellent communications skills, written & oral proficiency in English.

A degree in Marketing or relevant college qualifications.

In return, we’ll give you a competitive salary and benefits package, hotel discounts worldwide and opportunities to learn new skills and grow your career. You’ll join a team of positive professionals who are full of energy, so you will feel motivated to come to work every day. Most importantly, we’ll give you Room to be yourself.

If this sounds like the perfect move for you, apply online now! Get in touch and tell us how you could bring your passion and your individual skills to IHG by 30th June 2017