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  • Posted: Aug 7, 2017
    Deadline: Aug 12, 2017
  • Never pay for any CBT, test or assessment as part of any recruitment process. When in doubt, contact us

    Founded in 1987 by the Chedda family, Kenafric Industries Limited is one of the largest manufacturers of Confectionery, Food, Footwear, and Stationery products in Kenya. Kenafric employs over 1500 people directly and touches the lives of more than 7500 people indirectly. The vision of the founders and relentless hard work over 25 years has given Kenafric ...
    Read more about this company


    Area Sales Manager

    Main Purpose of this Position: To achieve regional sales targets by delivering growth, profitability and cash flow targets to meet business objectives.

    Key Deliverables for this Position

    • Achieve sales targets and customer base growth.
    • Monitor and achieve cash flow targets.
    • Ensure customer satisfaction is achieved.
    • Achieve Cost targets

    Key Responsibilities

    • Implement departmental strategy while monitoring the scope areas in line with overall strategy, policies, processes and procedures achieve the institution’s objectives.
    • Developing and cascading the Section targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective
    • Vetting and adding new direct and indirect customers, enhancing business scope.
    • Implement efficient route to market, ensuring accurate & timely tracking & reporting of primary and secondary sales, ensuring down the line support.
    • Developing customer relationships through regular operational reviews to ensure that product availability, distribution and opportunities are grasped.
    • Ensuring achievement of secondary sales targets through distributors, monitoring and reporting to achieve respective territory objectives
    • Reporting market trends and competitive information to sales, product development and merchandising for growth of sales and profitability.
    • Achieving on time error free and in-full order fulfillment and liquidate slow moving and dead stocks.
    • Managing  talent in respective territory  including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance
    • Implementing best practices in respective areas of work
    • Implementing product quality, customer & Service Excellence  and Change initiatives to achieve desired business plans and culture

    Key Indicators

    Financial Resources / Other key Resources / Assets

    • Money
    • Finished goods
    • People
    • Vehicle

    Direct Reports

    • VSR
    • Wholesale Supervisor
    • Retail Supervisor

    Key Interfaces


    • Supply Chain
    • Finance
    • Audit
    • Marketing
    • Insurance


    • Customers

    Job Specifications

    Academic Qualifications

    • Degree in Sales and marketing.

    Professional Qualifications

    Professional Membership

    Job / Functional Skills

    • Leadership Skills
    • Reporting Skills
    • Sales & Marketing Skills
    • Relationship Management Skills
    • Interpersonal skills
    • Decision Making Skills

    General Skills

    • Teamwork
    • Communication Skills
    • IT skills
    • Customer Service
    • Time Management


    • Customer Centric
    • Ownership
    • Continuous Improvement
    • Leadership

    Relevant Experience

    • At-least 5 years’ relevant experience

    Method of Application

    If you are up to the challenge, possess the necessary qualification and experience, please send your application letter and CV quoting the job title on the email subject (retails sales manager) to by 12th August, 2017.

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