Current Marketing Manager at Duma works

The purpose of this role is to grow sales by developing and implementing marketing strategies and advertising campaigns.

Marketing Manager Job Responsibilities

• Conceive and develop efficient and intuitive marketing strategies.
• Carry out branding, positioning and marketing activities,
• Plan and execute all marketing database, social media and display advertising campaigns.
• Write press releases and plan promotional events for the promotion of products and product launching events,
• Provide clear transparency of campaign effectiveness and marketing activities to the management team.
• Initiate and control surveys to assess customer requirements and dedication.
• Collaborate with managers in preparing budgets and monitoring expenses, researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
• Actively present ideas to expand service offering and enhance positioning of the firm.
• Managing the sign off of marketing literature and campaigns, to ensure they meet the company brand and regulatory guidelines.
• Developing and sustaining strong working relationships with all stakeholders.
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
• Managing external agencies and ensuring marketing budgets are met.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).

Qualifications for the Marketing Manager Job

• Degree from a recognized university, preferably in the areas of Marketing/ Business Administration/Communication;
• Minimum 5 years’ experience in Marketing in overseeing the implementation of brand strategies for agricultural products;
• Awareness of product development, trade and consumer insights, and below-the-line (BTL) communication;
• Ability to think/operate strategically and submit timely reports.
• Budget management and basic commercial acumen knowledge.
• Very Strong Communication and presentation skills and experience.
• Strong Leadership skills and ability to influence;
• Have strong project management, negotiation and interpersonal skills
• A critical thinker, curious, persistent, challenges boundaries and delivery focused
• Self-motivated and with the ability to work independently;
• Have an appreciation for a start-up environment and ‘roll-up your sleeves’ attitude
• Experience in working with rural communities.

Languages:

Fluent in English and Kiswahili

Reporting to:

Head of Business Development