Sales & Marketing Manager - Flower Export Company at Corporate Staffing

Sales & Marketing Manager Job Responsibilities:

• Co-ordinate with freight agents and ensure products reach the market on time and in the right condition.
• Conduct Market research and identifying business opportunities based on consumer requirements; defining market, evaluate market condition, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business.
• Formulating and implementing Sales & marketing strategies and understanding current and potential customers in line with Company objectives
• Overseeing all activities in Sales & Marketing within the Company, ensuring sales targets are met.
• Designing and piloting marketing events and campaigns abroad to attract more customers managing marketing mix and company portfolio
• Execute marketing effort and reaching regular sales targets by working closely with the directors to develop appropriate marketing events abroad.
• Ensure the company’s products are the market leader in both sales and visibility
• Establish healthy customer relationship with current and potential customers throughout the various stages of the marketing process
• Measuring success: The process of collecting and analysing data on success through website hits, sales figures, market share data, customer satisfaction or many other metrics, record and track these as a core part of the marketing process.
• Budget management. To deliver all marketing activity within the agreed budget and direct marketing staff where budgets are devolved.
• Maintains sales volume, product mix, and changing trends and seasons
• Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
• Ensuring legislative compliance with industry standards and internal quality systems, maintaining confidentiality and protocols
• Develop and drive export sales activity by considering the sales offer and evaluating potential export market.
• Day to day management of sales and marketing team ensuring they are on track for achieving KPI’s.
• Setting Sales and marketing KPI’s to manage activity within the team.
• Working with sales executives on approaches to building business.
• Training the sales team on sales techniques and giving advice.
• Performance management for the sales and marketing team.
• Overseeing all marketing activity and ensuring it fits with the marketing strategy.
• Managing the Company’s social media accounts and posting relevant content.
• Arranging for Company to attend relevant Industry events, trade shows, exhibitions, conventions and conferences.
• Monitor all sales transactions and review all customer responses for all orders and payments while maintaining customer requirements.
• Maximize all opportunities in the process of closing a sale, contributing to an increased market share for the company products.
• To liaise regularly with concerned departments to ensure product availability in line with sales and orders required.
• To handle customer complaints and enquiries swiftly (working closely with grading and quality control teams).

Qualifications for the Sales & Marketing Manager Job

• Bachelor’s Degree in Sales and Marketing
• Professional qualification in Sales & marketing
• Over 5 years’ experience in Marketing especially in the flower industry
• Ability to build productive and collaborative relationships with varied stakeholders
• Strong negotiation and interpersonal skills
• Ability to prepare sales & marketing budget to ensure highest return on investment
• A strategic thinker with ability for formulate and Implement sales strategies and targets
• MUST Have Proven experience in Senior Management Level
• Willingness to travel and work out of the office.
• Proven ability to achieve sales quotas.
• Maintain contact with all clients in the market area to ensure high levels of client satisfaction.
• Maintain professional internal and external relationships that meet company core values.
• Proactively establish and maintain effective working team relationships with all support departments.
• Strong understanding of customer and market dynamics and requirements.