Sales Manager at Mobius Motors

Job Responsibilities

• Marketing Planning: Responsible for the overall marketing and communication planning. Manage all activities (ATL- above the line, BTL-below the line, Digital, Social, etc.) and increase the brand awareness and image.
• Collaboration: Interface with cross-functional teams and outside agencies to develop and lead product go-to-market strategy and plan.
• New Product Launch: Being responsible for the Marketing/Communication Launch Strategy of new products and car models.
• Holistic Marketing Approach: Developing a holistic of Marketing approach with respect to all channels of communication (incl. Sales and Service Centres)
• Brand & Marketing Training: Develop and carry out Training for Brand Management, Communication, Marketing, Behavioural Branding, etc.
• Research: Deliver primary and secondary research that helps define market assumptions and consumer behaviours/profiles.
• Data Management: Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume data capture from market.
• Marketing Reporting: Develop and maintain a structured clear Marketing reporting system, which reflects the status, trend and performance of the corresponding activities.
• Marketing Initiatives: Execute local sales and marketing initiatives and develop plans to implement new innovative sales and marketing initiatives.
• Design: Create visual content e.g. brochures, fliers, presentations, social media posts using various design tools.
• Performance Matrix: Contribute to comprehensive testing matrix that accurately assesses delivery and performance of each marketing campaign on a daily, weekly and monthly basis.
• Media Management: Ensure consistent brand messaging across TV, print, radio, digital and social media (Facebook, Instagram, Twitter, Blogs, etc.) marketing channels.
• Product Feature Planning: Analyse the market and competitors, understand the customer preferences and support the development of trim level structures with options, price walks, etc.
• Corporate Wording: Develop corporate wording guidelines and a structure for copy writing for different target audiences.
• Copy Writing: Create and deliver, depending on the target audience, a clear precise and audience focussed copy writing for all marketing material.
• Corporate Brand: Pro-actively ensure that all potential brand communication/experience points are consistent with respect to the Mobius CI (e.g. corporate clothes, signage, templates, guidelines, training, promotional material, etc.

Qualifications

• Degree in Sales, Marketing, Advertising or in any other relevant field
• Diploma in Sales & Marketing (or equivalent)
• Local knowledge – solid understanding of the automotive industry
• In-depth knowledge of the product, consumer behaviour
• Proficiency in Ms Office, ERP or CRM systems & project management
• Knowledge of marketing digital tools and techniques
• Proficiency in design tools e.g. Photoshop, Illustrator, InDesign, HTML
• An ideal candidate should combine understanding of sales and marketing dependencies and the structured approach of brand building and the corresponding activities within a given budget.
• High degree of resourcefulness; looking beyond the normal channels to understand the potential market opportunity.
• Ability to take ownership and accountability of project timeline and results
• Ability to grasp complex concepts and systems quickly, and express them in simple ways
• Fluency in English and Kiswahili
• Strong communication skills
• Excellent interpersonal skills to work effectively with others
• High degree of resourcefulness; looking beyond the normal channels to understand the potential market opportunity
• Ability to adapt to a dynamic working environment and work within a diverse team
• Ability to grasp complex concepts and systems quickly, and express them in simple ways
• Valid Driving License