Data Scientist at Standard Group

Responsibilities

Data Scientist Reporting to the Technical and Analytics Manager, the Data Scientist will be responsible for the following;

• Fuse consumer data (analytics) from Standard Digital and third-party platforms, user behaviour and advertising data into actionable recommendation and tools.
• Provide Editorial, Video Production, Social Media, Sales, e-Business and Product development team with actionable insights that will help them to effectively target, engage, and monetize content and customers.
• Gather, organize and “wrangle” large datasets so as to get actionable insights from them.
• Process unstructured data into a form suitable for analysis, utilizing custom applications in order to perform necessary statistical analysis.
• Collaborate with Web Developers to leverage web and mobile platform performance and audience analyses to maximize monetization opportunities and ROI.
• Establish a segmentation framework to benchmark and monitor user engagement across a variety of user groups. Apply statistical clustering methodologies to relevant user behaviour and monetization data to identify actionable user segments and provide insights and recommendations to improve user experience
• Assist in the on-going implementation and optimization of business and revenue analytics and behavioural tools and services in conjunction with Web Developers, Editorial, e-business, social media and video teams which includes providing instrumentation requirements, product integration and data collection against programming optimization tools.
• Enhance and leverage content categorization and taxonomy, as well as monetization related data tools to improve content ROI, including identification of strong content and/or audience sales opportunities.
• Apply statistical expertise to study correlations between platforms, audience segments, topics and monetization metrics in order to deliver highly effective user experiences for consumers, advertisers, and affiliates.
• Develop custom metrics, data related tools and alerts to support editorial and product decision processes.
• Identify key data that’s important to track, and work with Web developers to access it through the APIs available.
• Support business decisions with ad hoc analysis as needed. • Research current trends in the industry and utilizes up-to-date technology and analytical skills to support their assigned project
• Prepare technical reports, presentations, and status briefings to communicate status and results of analysis.

Required Experience:

• At least 3 years’ experience working in analytics or data mining, digital marketing or quantitative consulting roles with focus on analysis of large data-sets. Experience with web reporting technologies, app reporting tools, Social Media, SEO analytics and APIs.

Qualifications And Skills:

• A degree in Applied Statistics, Computer Science, Applied Mathematics or related quantitative field from a recognized institution.
• Demonstrated experience building statistical models, lookalike models, and turning data into information.
• Strong knowledge of and experience with classic and new/emerging business intelligence methodologies, data manipulation, database creation, population, maintenance retrieval.
• Experience with, or knowledge of, data visualization and advanced Microsoft Excel remote data access skills.
• Passionate about interpreting data into recommendations and insights with the ability to clearly translate complex information to all layers of the organization.
• Agile & Nimble analytical data junkie who is excited about interpreting data all of the time and learning about what it means and how we can use the info in a news environment.