Trade Marketer at Alternate Doors

Our client is currently looking to hire a Trade Marketer.

Job Purpose

The role monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their product or service.

Responsibilities

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights Constant customer queries and interpretation of needs from brand.
• Take brand ownership and provide the vision, mission, goals and strategies to match up to company strategies
• Translate brand strategies into brand plans, brand positioning and go-to-market strategies
• Acquiring marketing budgets and ensuring that marketing strategy is achieved with realization of ROI.
• Lead creative development and create motivating stimulus to get targeted population to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates.
• Measure and report performance of all marketing campaigns, and assess against set objectives.
• Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)
• Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
• Oversee marketing and advertising activities to ensure consistency with product line strategy in line with the marketing calendar
• Monitor product distribution and consumer reactions
• Anticipate bottlenecks
• Brainstorm new and innovative growth strategies
• Develop a marketing calendar
• Develop marketing budget and adhere to it
• Align the company around the brand’s direction, choices and tactics
• Joint business plans management and evaluations
• Management of agencies, Website, social media platforms

Key Deliverables

• Profitability
• Sales value Margin
• Sales volume
• Business growth
• Customer satisfaction
• Employee productivity
• Cost management

Requirements

• Relevant Bachelor’s Degree Marketing option
• A minimum of 5 years’ experience marketing and PR preferably in management

Competencies (Knowledge, Skills and Abilities

• Strategic perspective
• Leadership & Management
• Planning and Organizing
• Problem solving
• Compliance
• Business development
• Customer focus
• Quality focus
• Safety focus
• Accountability
• Technical competence