General Manager - Marketing at Brookside Africa Limited

REPORTING TO DIRECTOR - MARKETING

Job Objective

To develop the Marketing Strategy for the Company in line with company objectives i.e. Brand Development, Competitive Intelligence and Public Relations.

Key Responsibilities

• Plan and implement promotional programmes
• In-charge of Communication
• Oversee the company's Marketing budget
• Co-ordinate Marketing campaigns with Sales activities
• Monitor and report effectiveness of Marketing Communications
• Manage and train a team of 12 people
• Researches and analyses market trends

Minimum qualifications, experience, knowledge and skills

• A recognized degree in Marketing Public Relations or similar field. A master's degree will be an added advantage
• Demonstrated and proven successful experience in a similar role for five or more years
• Demonstrated experience in designing strategies and campaigns to achieve marketing objectives
• Demonstrated understanding of the marketing communications and media industries
• Experience in crisis management and dealing with adverse publicity
• Persuasive and articulate with exceptional positive communication and presentation skills
• Possession of strong organizational and time management skills
• Able to think laterally, strategically and realistically
• An excellent team player who considers organisational goals a priority