Marketing Executive at BBC World Service

Job description

Role Responsibility

• You'll work with our media buying agencies with the aim of maximising the impact of marketing campaigns through a range of media platforms. By combining creative thinking with factual analysis you'll develop appropriate strategies to ensure that campaigns reach our target audiences as effectively as possible
• Work collaboratively with BBC Creative to select appropriate media platforms to deliver our campaign message in each market
• Engage and build outstanding relationships with external BBC WS partners to explore opportunities for the promotion of the World Service on partners’ platforms, devices or services
• Establish strong working relationships with internal Editorial and Business Development stakeholders to ensure effective translation of brand understanding and objectives with our partners’ marketing creative
• Ensure all marketing activity is correctly complied (as per BBC Brand guidelines) and is in line with BBC Fair Trading and Editorial Guidelines, always being mindful of sensitivities such as endorsement, price, prominence and any negative public perception of the BBC masterbrand
• Lead & manage the creation of BBC asset packs; brief the creative agency incorporating partner requirements and deadlines, branding attribution, copyright restrictions and rights sensitivities
• Support Business Development and M&A in pan BBC projects that require marketing support
• Contribute to the development of annual strategic marketing plans and support the Marketing Manager and Head of Marketing in the implementation of this plan.
• Support and lead on the delivery and evaluation of all campaigns in line with brand guidelines to ensure creative consistency.
• As part of an integrated Marketing team, develop relevant, integrated and cost effective cross media marketing campaigns across a coherent set of brands to deliver creative excellence against campaign briefs, audience reach targets and brand objectives.
• Establish great working relationships with colleagues in Audiences and Media Engagement teams to ensure clarity of positioning, and ensure effective translation of BBC brand objectives into creative output.
• Evaluate and learn through ensuring appropriate analysis and measurement of campaigns
• Contribute to regular reviews with colleagues and stakeholders to review core campaign output.
• Liaise with Audience Research to prepare post-campaign evaluations and support the campaign evaluation process.
• Keep ahead of developments in the field of marketing and technology/digital trends, maintaining links with the industry and incorporating into marketing plans where possible.
• Bring a sophisticated on-going understanding of the impact of digital marketing on digital audiences, and help set KPI’s for future campaigns.
• Foster and support a culture of iterative testing and optimisation of digital marketing activity.

Are you the right candidate?

Essential

The Marketing Executive is expected to have marketing experience within the media industry or an industry with similar scale and complexity.

In this context they will need to demonstrate knowledge and successful experience of:

• Delivering multi-media marketing campaigns from brief to evaluation
• Working with in-house and third party creative resources
• Budget and project management; efficient use of resources
• Driving collaboration across organisational boundaries
• Managing critical stakeholder relationships
• Analytical approach, able to critically evaluate ideas and information
• Effective written and verbal communication, with good presentation skills
• Able to embrace change, and make improvements to working practices
• A successful leader, able to manage self, lead campaigns and campaign teams within a complex matrix environment
• Passion for and a good understanding of the BBC
• Ability to meet and set targets and deadlines whilst managing a wide range of concurrent activities.

Desirable

• Understanding of editorial and other compliance policies
• Understanding of BBC Brands, knowledge of the broadcasting industry and a demonstrable interest in its output

Package Description

Contract: 12 month fixed term

Grade: Local Terms and Conditions