Marketing Director at Africa Nazarene University (ANU)

Job Purpose

Responsible for managing articulation of the University’s bundle of programmes, attributes, and value proposition to bring in new students, and enhancing the student journey, brand touchpoints and environments to satisfy existing students.

Responsibilities

• Develop and monitor integrated marketing strategy, program, policy, procedures, plan and guidelines
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, results reporting, analysis, and recommendations
• Establish the University’s brand book including brand features and unique selling proposition. Align and manage brand projection and positioning for the University. Monitor brand impact and growth for improvement
• Direct market studies to identify customer needs, target groups and demographic segments.
• Develop go to market approaches
• Lead the development of customer expectation standards and collection tools for the University.
• Continuously review customer needs and university offerings
• Identify new frontiers and potential markets for growth. Lead feasibility studies in the identified markets for suitability
• Manage independent recruiters, agencies, and outsourced parties
• Contribute to the pricing model of the university program offering based on the market trends and internal cost drivers
• Develop key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
• Coordinate advertising efforts for the University
• Lead business intelligence/ research end to end process
• Mentor and coach subordinate staff
• Develop and monitor the department annual plan and budget

Job Dimensions

Financial Responsibility

• Departmental budget

Working Conditions

• Works predominantly within a comfortable office environment

Qualifications

Academic Qualifications

• Master’s degree in a relevant field

Professional Qualifications / Membership to professional bodies

• Relevant professional qualification
• Member of a relevant professional body

Work experience required

• Minimum of ten (10) years of relevant experience, with at least three (3) years in a managerial position

Skills and Competencies

• Executive disposition, and demonstrate high levels of integrity
• Ability to develop long term integrated and cross-functional operational plans
• Ability to operationalise strategy into action for the function
• Ability to sell the vision of the university
• Business/Financial acumen, business savvy, innovative
• Strategic management skills
• Communication skills
• Interpersonal skills
• Organising and planning skills