Senior Copywriter at Busara Center

The position: The Copywriter supports Busara’s Communications division from its headquarters in Nairobi. This is a position that requires capability in creating compelling marketing and communication copy to engage our clients, advance Busara’s brand and support the rapid growth and project mix at Busara. You will connect with our client base who span across a wide range of sectors and disciplines, from highly academic partners to pan-African corporations, by delivering useful and impact driven information about our work.

The Copywriter will enhance Busara’s brand and reputation by developing and framing messaging for both internal and external communication needs. You will do this by understanding our clients and engaging them through persuasive and accurate writing as well as by applying professional rigor and communication expertise.

Core Responsibilities

• Listen, understand and frame complex material simply for different platforms
• Identify fresh and interesting angles to showcase project work and impact
• Focus messaging: identify the main point and communicate this powerfully
• Research and scope briefs to ensure you understand what clients need and can inform and add value to the expected end result
• Plan and prioritize work to self-manage multiple projects
• Collaborate with the communications design team to ensure visual elements complement the words
• Adapt writing style to fit with audience and ensure what you write is correct and conveys the intended message as clearly as possible
• Write original copy, long form articles and package content for a range of channels including blog posts, LinkedIn articles, slogans, radio and video scripts
• Propose copy concepts and outline underlying strategic thinking
• Edit and proofread copy based on internal client feedback/direction
• Create engagement opportunities by recommending content strategies for new business development
• Train and spread your knowledge to help the project teams to write clearly
• Develop our writing style guide