Area Sales Manager at Kenya Wine Agencies Limited (KWAL)

Job Purpose

The job holder will be responsible for ensuring sales targets  for the assigned territory are achieved effectively and efficiently, managing marketing activities within the territory and resolve as well as attend to customer queries and complaints.

Responsibilities and Accountabilities

Area 1: Trade development

• Ensure the territory achieves given sales targets (Volume and Value) through hands on management of given accounts/ territory in line with the sales and distribution plans. 
• Ensure call compliance, strike rate targets and outlet expansion is exceeded in the given territory as per SFA targets
• Ensure adequate product listings and product visibility in outlets and monitoring brand trade performance through client call cycle schedules
• Oversee the execution of the merchandising and promotional activities as per approved plans in their assigned territory. 
• Create value adding marketing/ business relationships, within the territory clients by resolving customer concerns and feedback.
• Collect information on market intelligence, analyze market competition within the territory and prepare reports on market trends, competitor to support decision making.

Area 2: Team management

• Supervise, motivate and develop the territory sales representatives assigned in their areas to ensure maximum returns for the business.
• Regularly oversee the Territory Sales Representative visits to outlets to ensure that the 4A`s (Availability, Accessibility, Affordability and Activation) are being applied and address any skills gaps.

Area 3: Distributor Management

• Work in collaboration with the distributors and the Territory Sales Representatives to ensure stockiest and retail outlets in assigned territory are fully serviced as per agreed SLA`s.

Area 4: Budget Management

• Assist any KWAL regional budgeting activity assigned and drawing up of budgets for market activity recommendation.

Minimum Requirements

• Bachelor degree in a business related field.
• A Master’s Degree a relevant field will be an added advantage. 
• A minimum of 5 years in sales and distribution within the FMCG Industry.
• Working knowledge in the respective area will be an added advantage.
• Possession of a clean and valid driving license.
• Practical experience in use of MS packages and ERP systems.